Faster time to market and personalization with multisite solution

Since 1898, Peugeot Motorcycles has been manufacturing and selling motorized two-wheeled vehicles. It can lay claim to a rich history in the motorbike and scooter industry. The wide product range lets every customer find the scooter to meet his or her needs in terms of practicality, design, safety, and performance. The website is an important sales tool which lets prospective clients get all information necessary for their purchase decision.

Business Needs

The previous website was not focusing on the customer very much. It was not ready for mobile devices and lacked modernity and speed. Adding new products to the website required a lot of manual work. Adding new models was a slow and error-prone process. The old-fashioned and outdated website led to a lack of satisfying consumer requests. A new website was needed, with an easy to use admin interface to keep it up-to-date with little work. And the website appearance had to be appealing to the customers, which was expected to increase lead conversions.

Pimcore Solution

The new public digital ecosystem for multiple countries and languages was built relying on Pimcore as the foundation. A dedicated private admin area for dealers with lead management and a tool for building independent mini-sites was created as well. A new product’s configurator with pricing information and the possibility to request a test drive. And a product finder to help on choosing new scooters based on consumer’s habits. 5 countries (France, Italy, Spain, Germany, Vietnam) are currently active, with more to follow. Personalization of the content following the visitor’s navigation path was also made possible with Pimcore's native behavioral targeting engine.

Business Results

One important result for Peugeot was a vastly improved time to market. The dealer network is happy about an increase in Contact-us and Test-Drive requests. Dealers can quickly access and maintain information about their client’s requirements. Easy configuration and price information about all models drive sales. Visibility, visits and the interactions with consumers have improved. An integration with the call center automates follow up to client’s requests.

PEUGEOT Scooters
Pimcore Silver Partner
Kunde
  • Peugeot Motocycles
Lösungspartner
Verwendete Produkte
Besuche Peugeot Scooters Germany

Mehr Pimcore Erfolgsgeschichten entdecken

eCommerce solution for Norway’s largest Apple retailer

Eplehuset is the largest retailer of Apple products in Norway, with 22 stores and a strong web presence.
CMS, PIM, DAM, Distribution, Retail
HEIDELBERG

Heidelberg enriches data of 3 ERP systems in 1 central PIM

Heidelberg offers a broad spectrum of printing services and software solutions. To increase their range and global sales, Heidelberg has built a European platform that links the market for Tettenrode/Plantin to Belgium and the Netherlands, the market for Mackinggraf to Italy and the market for Hartman to Spain.
CMS, PIM, eCommerce, Media & Publishing

Hotel & Restaurant Uto Kulm

The UTO KULM on the Uetliberg in Zurich has stood for continuous change and innovation leadership over the past 30 years. A team of over 100 people work to provide a unique experience for all customers and guests
CMS, Travel & Hotels

Hamara Ghar creates an interactive user portal

Hamara Ghar is a professional home inspection and advisor company, guiding and assisting a large number of home aspirants to discover and construct their dream home in the best possible manner.
PIM, Real Estate & Construction

Über 80.000 Unternehmen vertrauen auf Pimcore.

Starten Sie jetzt die Digitale Transformation Ihrer Firma!