Faster time to market with new digital ecosystem for motorcycle division of Peugeot

Since 1898, Peugeot Motorcycles has been manufacturing and selling motorized two-wheeled vehicles. It can lay claim to a rich history in the motorbike and scooter industry. The wide product range lets every customer find the scooter to meet his or her needs in terms of practicality, design, safety, and performance. The website is an important sales tool which lets prospective clients get all information necessary for their purchase decision.

Business Needs

The previous website was not focusing on the customer very much. It was not ready for mobile devices and lacked modernity and speed. Adding new products to the website required a lot of manual work. Adding new models was a slow and error-prone process. The old-fashioned and outdated website led to a lack of satisfying consumer requests. A new website was needed, with an easy to use admin interface to keep it up-to-date with little work. And the website appearance had to be appealing to the customers, which was expected to increase lead conversions.

Pimcore Solution

The new public digital ecosystem for multiple countries and languages was built relying on Pimcore as the foundation. A dedicated private admin area for dealers with lead management and a tool for building independent mini-sites was created as well. A new product’s configurator with pricing information and the possibility to request a test drive. And a product finder to help on choosing new scooters based on consumer’s habits. 5 countries (France, Italy, Spain, Germany, Vietnam) are currently active, with more to follow. Personalization of the content following the visitor’s navigation path was also made possible with Pimcore's native behavioral targeting engine.

Business Results

One important result for Peugeot was a vastly improved time to market. The dealer network is happy about an increase in Contact-us and Test-Drive requests. Dealers can quickly access and maintain information about their client’s requirements. Easy configuration and price information about all models drive sales. Visibility, visits and the interactions with consumers have improved. An integration with the call center automates follow up to client’s requests.

Pimcore Silver Partner
Kunde
  • Peugeot Motocycles
Pimcore Partner
Produkte

Mehr Pimcore Erfolgsgeschichten entdecken

eCommerce website with sports equipment

Intersport is the world’s largest chain of stores with sports equipment. In Slovenia, they are present in more than 30 outlets, offering a wide range of quality sports equipment of recognized brands. Besides Slovenia, Intersport is now present in over 40 countries and over 5,500 outlets.
CMS/UX, DAM, PIM/MDM, Retail

Digital platform for engineering company with multiple brands

The company Palfinger AG is an Austrian manufacturer of hydraulic lifting, loading and handling systems, especially known for the cranes. With 150 models and a market share of 35 percent, the company is the world market leader.
CMS/UX, DAM, PIM/MDM, Manufacturing, Transport and logistics, Automotive and vehicles

Accelerated catalog production for zipper manufacturing company

To enable catalog and web content to be updated quickly and easily, Pimcore, an intelligent digital asset management system, was introduced. It allows to quickly create and update a wide range of media with a simple mouse click.
CMS/UX, DAM, PIM/MDM, Manufacturing

Better conversion rate for multi-site job recruiting platform

JOB AG is one of Germany’s TOP 5 recruiting companies. Their main business is the placement of temporary employment and the recruitment of skilled professional workers.
CMS/UX, DAM, Technology

Über 80.000 Unternehmen vertrauen auf Pimcore.

Starten Sie jetzt die Digitale Transformation Ihrer Firma!