Leasys Accelerates its Website Internationalization Rollout

Leasys is an Italy based market leader in managing Full-Service Leasing solutions for private and professional customers and businesses of all sizes. The company is a wholly-owned subsidiary of the FCA Bank Group.

Business Needs

Leasys was earlier using a single website for the Italian market. But the existing website was lacking the required flexibility to resolve the growing content management challenges. Their CMS was not very adaptable to the desired updates.

The major challenge was internationalization (in multiple languages and multiple countries) of their website because the existing content management system was demanding huge resource allocation and manual efforts in replicating and updating different websites with the same multimedia elements.

Another challenge was the faster-time-to market.

Along with that, the client also wanted to streamline their:

  • Customer relationship management
  • Enterprise resource planning
  • Product information management

Pimcore Solution

After retrieving all the business requirements, our Pimcore partner analyzed the existing situation and then defined the technology roadmap across all phases of the software development lifecycle.

The transition of the Leasys website to Pimcore has allowed the client to complete the internationalization path as they intended. The website was rolled out in six countries and 7 languages. For all the 7 published country sites, a single PIM database was used where all marketing data is collected.

The use of the corresponding API has guaranteed a very high degree of flexibility and accessibility for the management of website and application content.

It has also made it easier to deliver content and services in multichannel and multi-device mode and to integrate the desired information into third-party applications, mobile applications, etc.

Through the differentiation of roles and the central management of the system, everyone has full control of the actions performed by all the enabled users.

Business Results

It now provides full flexibility to release a new country website immediately. It gives full control of the versioning of all the website content, including multimedia. Now, any changes required in the CMS can be made easily, and the updates now get replicated instantly. By using the powerful features of Pimcore, Leasys is compatible with most frequently used devices, including mobile phones, tablets, and full HD monitors. The use of Pimcore has allowed an increase in efficiency in publishing content on multiple channels.

After the rollout, the number of visits to the website has increased thanks to the improvement of the customer experience.

Pimcore Silver Partner
Kunde
  • Leasys S.p.A. – Fiat Chrysler Automobiles
Lösungspartner
Verwendete Produkte
Webseite besuchen

Mehr Pimcore Erfolgsgeschichten entdecken

Increase in Nissan’s automotive financing

Nissan Bank is a France-based international company that specialises in automotive financing, insurance and related activities for the Renault group brands including Nissan.
DXP/CMS, Dienstleistungen & Finanzen

Financial Services Company Streamlines Sales Process

Liberty Financial Group Canada is a FINTECH organisation  with 100 years of experience on building financial solutions for Canadians.
PIM/MDM, DXP/CMS, DAM, Dienstleistungen & Finanzen

Renault Bank direkt

Die Renault Bank direkt ist die Online-Filiale für Ihre Geldanlage und ein Geschäftsbereich der RCI Banque S.A. Niederlassung Deutschland. Seit Anfang 2013 bietet sie ihren Kunden sichere Anlageprodukte wie Tages- und Festgeldkonten zu attraktiven Konditionen an.
DXP/CMS, Dienstleistungen & Finanzen

De Groene Grachten

De Groene Grachten (The Green Canals) makes historic buildings and areas more sustainable with the mission: ‘If it is possible here, it is possible everywhere’.
PIM/MDM, DXP/CMS, DAM, Dienstleistungen & Finanzen

Über 110.000 Unternehmen vertrauen auf Pimcore.