GCH Hotel Group

With more than 120 hotels all over Europe, the GCH Hotel Group is one of the leading hotel management companies in Europe. Hotels within the portfolio of the company are marketed under brands of renowned franchise companies, such as Accor Hotels, IHG, Carlson Rezidor, Wyndham Hotels & Resorts and Best Western.

Business Needs

Being a leader in Europe’s hotel industry, a strong digital presence was very important to GCH Hotel Group. Maintaining a successful digital presence required the proper solutions where management of the IT system is seamless. 

The main objective of the project was the development of a new outstanding digital experience platform where all 120 hotel sites could be managed in a single-source and where a new design and booking system could be implemented in a highly efficient way.

  • Consolidated management of 120 microsites
  • User-friendly and multi-device compatible UX and UI
  • New design consistent throughout the whole IT eco-system
  • Efficient booking and payment system

Pimcore Solution

Using Pimcore, Creating-web, a digital agency based in Munich, Germany developed and implemented an entirely new and improved digital system for GCH Hotel Group. 

  • New templates developed according to brand standards of big hotel groups worldwide, implemented in overall 120 different webpages, with different domains and several languages.
  • Integrated all microsites into one system, so the objects can be used in more than one template to minimize the content management
  • Developed interfaces for hotel evaluation systems, newsletters, payment options, and different booking options.
  • Centralized administration area for hotel staff with different access-right capabilities.

Business Results

The new websites were very effective and lead to increased traffic and bookings. Users were able to learn about the hotels and then could easily book and pay for their reservations.  Because of the voucher tool, the website became more attractive for customers and their loyalty increased.  The new websites were significantly easier to manage and could be easily updated as needed – all in one place.  The website administrators were able to save time that could be used to focus on more strategic initiatives.  All of these points lead to cost savings, enhanced customer satisfaction, and ultimately increased revenue for GCH Hotel Group.

Pimcore Gold Partner
Customer
  • GCH Hotel Group
Solution Partner
Industry
Products Used
Visit Gchhotelgroup.com

Read more Pimcore success stories

B2B rating portal for the marketing and IT industry

recogate is a B2B rating portal for marketing software and specialized service providers. Companies have the opportunity to present their products and services. The visitors can give ratings and find suitable service providers and products.
WCM, Media & Publishing

Single source database for petware wholesaler

Vadigran is a petware wholesaler in several European countries (6 languages). It carries a large assortment (5.000 articles) of pet-related accessories and food. Vadigran sells B2B to integrated chains and retail stores. Paper and Ipad catalogs are an essential part of the Vadigran sales kit.
WCM, PIM, Distribution

C&A Foundation website is multilingual content marketing platform

C&A Foundation is a corporate foundation, affiliated to global retailer C&A, which aims to fundamentally transform the apparel industry.
WCM, DAM, Retail

A new data heart beats

For more than 80 years, Amefa has produced and sold cutlery and cutting tools worldwide. Since 2017, Amefa Germany relies on Pimcore as their PIM/ MDM and DAM system.
WCM, PIM, DAM, Manufacturing

Over 80.000 companies are already using Pimcore.

Start the Digital Transformation of your business now!