Case Study: Multi-Domain Project for Global Packaging Specialist

The ATS-Tanner Group is a globally active Swiss system provider for transport security and innovative sales packaging. With Pimcore as the basis system, it got a multi-domain web presence that enables central management of all product and marketing data with PIM and DAM.

Initial Situation

While Tanner & Co. AG in Switzerland offers solutions in five packaging technologies, ATS-Tanner with seven subsidiaries, and over 50 agencies is a leading global supplier of banding solutions. BFT Produktions AG develops and builds banding machines and systems. The previous ATS-Tanner Group websites created in 2014 were not responsive and needed to be revised. The Google ranking was insufficient, and the website no longer adequately reflected the strong international market position.

Business Needs

The three new websites for Tanner & Co. AG, ATS-Tanner Banding Systems AG, and BFT Produktions AG should be responsive, fresh, modern, and uniformly designed in accordance with the new CI/CD. The client also expected a definite improvement in page rankings on Google. Furthermore, the products and machines were to be more prominent on the websites and provided with all marketing-relevant information. The high-quality images required for this were to be managed centrally and in several languages. Besides, the customer also wanted the revision to lay the foundation for further projects such as webshop and database publishing for automatically generated print products.

Pimcore Solution

Three new websites were created based on Pimcore. These three sites have been set up as a multi-domain project, so they can all be managed from the same Pimcore instance and, therefore, in the same user interface. The product data are centrally recorded in the PIM and form the basis for the future webshop on the website of Tanner & Co AG. Besides, an asset portal has been integrated, so that the international subsidiaries always have access to the latest product and marketing images. An IP geolocation tracking system was implemented on the website of ATS-Tanner Banding Systems AG to output the location and, thus, the corresponding representation automatically. Contact requests are automatically sent to the responsible location. The website can also be displayed in six different languages. In addition to the digitally implemented solution, we revised the brand values and produced various print products, such as the image brochure.

Business Results

The ATS-Tanner Group now has a fresher and more attractive appearance, both online and in its new print products. With the current website, the Google ranking has improved significantly. The product data and CMS content can be easily and quickly edited in various languages. Marketing data, such as images and videos, are always up-to-date and centrally accessible for multiple employees. This saves resources and significantly reduces time-to-market. Besides, the foundation for further process optimization has been laid.

Customer Details

Customer

ATS-Tanner Group

Solution Partner

Brunner Medien AG

Industry

Technology

Products Used

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PIM/MDM, DAM, Technology