Städter is a manufacturer of baking and household goods based in Germany. They sell over 3,500 baking products including everything from classic baking needs to modern trends in the baking world. Some of their products include cookie cutters, decorating tools, accessories, professional ingredients, and much more.
Städter was handling their assets in a local file structure. Due to the rigid regulations in the food industry, each asset has a large set of specific data with up to 250 items being included. The portal they were using offered limited functionality in regards to product information management and maintaining the data was a very cumbersome process. Having to keep all the data up to date manually cost them significant time and productivity that they could have used in other business initiatives. This process often resulted in errors, leading to business inefficiencies. Automated marketing steps and campaigns were not possible which weakened their business.
With Pimcore’s solution, they were able to implement an efficient data management process and connect this with their ERP system. With the new system, they were able to control the assortments and systematic enrichments of product information. Their internal resources were relieved from the pressures and time constraints of manual processes as everything became automated. Cross-channel product information became suitable for print production, additional web systems, and iOs applications. They were also able to develop strategic channel features for global partners.
In the end, they were able to achieve a clearly structured and logical product information management system. With this new and efficient process, they strengthened their business by allocating saved time to important business initiatives. For partner and dealers working with Städter, the process of retrieving product data was made very simple. With this new simplicity in place, they enhanced their brand and improved business relations. All in all, Pimcore provided them with the solution they needed to achieve efficiency, simplicity, organization, and ultimately enhanced business.