Clearly Structured and SEO-Optimized Web Presence
Brunner Medien AG is a Pimcore Gold Partner and therefore also relies on Pimcore for the revision of its own website. On the new site, the three business divisions are presented in a service-oriented way, including filter options, optimized print output and stronger SEO.
Brunner Medien AG in Kriens comprises the divisions digital agency, printing and publishing. The media company was founded in 1928 and is a full-service provider of communication solutions, from creation to programming and print production to distribution.
With a wide range of services, it is challenging to present all information easily. The structure of the previous website was not ideal; customer guidance had to be optimized. The new website had to be streamlined and visually more attractive.
Business Needs
The new website should clearly show the three business divisions at a glance and have a search engine optimized and service-oriented navigation structure. The wide range of services should be presented in more detail, and reference projects from all areas should be easier to find. The blog, existing on the previous website, should be continued and placed in a more prominent position. Besides, Brunner Medien would like to present itself even more clearly as an attractive employer and thus address professionals.
Pimcore Solution
As a Pimcore Gold Partner, it was a matter of course for Brunner Medien to create the new own website with Pimcore as well. The Pimcore toolbox was adapted to our individual needs and new modules were created; various web applications for the presentation of news, blog posts, team, job offers, and references were created. References are listed, for example, with detailed information, product referencing, and filtering possibilities. Employees can also be displayed filtered according to their field of work. The blog was implemented in a new and modern way. In addition to exciting content, it also provides information about the authors and offers the possibility to leave comments. News are now displayed on a slider. In addition, attention has been paid to optimized print output.
Business Results
Brunner Medien is happy about its structured, search engine optimized, and modern website. With the new website, the first few weeks already saw a marked increase in page impressions and a longer length of stay for visitors. The start on the homepage leads customers and visitors to the clearly marked three areas digital agency, print shop, and publishing house, from where they can quickly and intuitively navigate to the content relevant to them. In each area, images tailored to the respective services are displayed. The contact process has been designed to be very low-threshold: For each offer, the appropriate contact person with contact information is listed directly on the same page, and contact can be established at any time with just one click via sidebar icons. The services offered, Brunner as an employer, blog posts, and references, are more in focus as desired.
Customer Details
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