Smart entry into e-commerce with own brand boosts sales growth
CHEMOFAST has been conducting research and development in the field of chemical fastening technology for about 40 years. As Hidden Champion and today's subsidiary of the WÜRTH Group, CHEMOFAST has developed into the market-leading private label specialist for injection anchors and supplies the largest brand manufacturers worldwide.
In order to meet the growth targets set by the WÜRTH group, CHEMOFAST decided for the first time to market its specialty chemical products under its own brand name. With the holistic support of ORT Interactive, an adequate web presence was created, which for the first time also positioned the company as a brand manufacturer and online retailer.