Digital screens accelerate brand awareness in stores
Carrefour, a French multinational retailer, is one of the largest hypermarket chains in the world. A network of screens installed at the entrance of the stores captures the entire flow of shoppers and offers optimal visibility to brands.
Digital kiosks administrated, managed and controlled by Pimcore have been installed in more than 200 Carrefour stores. Pimcore partner Imagefields collaborated with HighCo Shelf Service.
The solution called "Kiosk Vision" consists of screens installed at the entrance of the stores to capture the entire flow of shoppers and offering optimal visibility to brands. The interactive terminal is composed of 2 parts: The upper part is entirely dedicated to communication and advertising (visuals, spots, messages). The lower part, consisting of an interactive touchscreen, offers multiple services for the shoppers such as coupons printing or the store maps.
5,000 different coupons can be printed on a campaign of 4 weeks. This first point of contact in stores makes it easy for customers to find their favorite promotions at one central point. It helps them move towards the shelves and accelerates brand awareness.
With more than 190,000 people, Capgemini is present in over 40 countries and is celebrating its 50th Anniversary year in 2017. A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion.
As one of Australia’s largest B2B office suppliers, Office Choice stores cater for a broad range of customers including SMEs, government sectors, educational institutions and personal customers. Office Choice stocks an extensive range of stationery, technology, and furniture and office solutions such as canteen, janitorial and printing services.
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