Digital screens accelerate brand awareness in stores
Carrefour, a French multinational retailer, is one of the largest hypermarket chains in the world. A network of screens installed at the entrance of the stores captures the entire flow of shoppers and offers optimal visibility to brands.
Digital kiosks administrated, managed and controlled by Pimcore have been installed in more than 200 Carrefour stores. Pimcore partner Imagefields collaborated with HighCo Shelf Service.
The solution called "Kiosk Vision" consists of screens installed at the entrance of the stores to capture the entire flow of shoppers and offering optimal visibility to brands. The interactive terminal is composed of 2 parts: The upper part is entirely dedicated to communication and advertising (visuals, spots, messages). The lower part, consisting of an interactive touchscreen, offers multiple services for the shoppers such as coupons printing or the store maps.
5,000 different coupons can be printed on a campaign of 4 weeks. This first point of contact in stores makes it easy for customers to find their favorite promotions at one central point. It helps them move towards the shelves and accelerates brand awareness.
La Redoute is the market leader in Fashion and Internet Decoration and is present in 25 different countries and generates more than 80% of its turnover through e-commerce with 10 million customers, 90% of whom are women.