Faster time to market with new digital ecosystem for motorcycle division of Peugeot

Since 1898, Peugeot Motorcycles has been manufacturing and selling motorized two-wheeled vehicles. It can lay claim to a rich history in the motorbike and scooter industry. The wide product range lets every customer find the scooter to meet his or her needs in terms of practicality, design, safety, and performance. The website is an important sales tool which lets prospective clients get all information necessary for their purchase decision.

Business Needs

The previous website was not focusing on the customer very much. It was not ready for mobile devices and lacked modernity and speed. Adding new products to the website required a lot of manual work. Adding new models was a slow and error-prone process. The old-fashioned and outdated website led to a lack of satisfying consumer requests. A new website was needed, with an easy to use admin interface to keep it up-to-date with little work. And the website appearance had to be appealing to the customers, which was expected to increase lead conversions.

Pimcore Solution

The new public digital ecosystem for multiple countries and languages was built relying on Pimcore as the foundation. A dedicated private admin area for dealers with lead management and a tool for building independent mini-sites was created as well. A new product’s configurator with pricing information and the possibility to request a test drive. And a product finder to help on choosing new scooters based on consumer’s habits. 5 countries (France, Italy, Spain, Germany, Vietnam) are currently active, with more to follow. Personalization of the content following the visitor’s navigation path was also made possible with Pimcore's native behavioral targeting engine.

Business Results

One important result for Peugeot was a vastly improved time to market. The dealer network is happy about an increase in Contact-us and Test-Drive requests. Dealers can quickly access and maintain information about their client’s requirements. Easy configuration and price information about all models drive sales. Visibility, visits and the interactions with consumers have improved. An integration with the call center automates follow up to client’s requests.

PEUGEOT Scooters
Pimcore Silver Partner
Customer
  • Peugeot Motocycles
Solution Partner
Products Used
Visit Peugeot Scooters Germany

Read more Pimcore success stories

Corporate fashion platform dresses 20.000 employees

Austrian Post is the leading mail- and logistics service provider in Austria. With over 1800 subsidiaries and innovative last-mile solutions it operates the biggest national mail infrastructure in Austria. Nearly 20.000 employees around the country are equipped with corporate fashion and workwear.
PIM, Distribution, Transport & Logistics

Non-profit saves lives and makes information accessible

Herzstark is the main distributor of AED’s (Automated external defibrillator) in Switzerland. They needed a platform where they could build a webpage showing their company’s values, offerings and locations.
WCM, Healthcare

Single source database for manufacturing company

Genebre is a world leading manufacturing company in fluid production (from concept to commercialization) and control of high-quality water taps. It needed help consolidating different types of data; Such as all product data, including valves and accessories for the control of fluids and taps.
PIM, Manufacturing

A leading hotel group is serving up new bookings with multiple website

With more than 120 hotels in Germany, the Netherlands, Belgium, Austria, Great Britain, Spain and Cyprus, the GCH Hotel Group is one of the leading hotel management companies in Europe. 
WCM, PIM, Travel & Hotels

Over 80.000 companies are already using Pimcore.

Start the Digital Transformation of your business now!