Fourfold increase in users of online ferry booking system

Amatori is a maritime agency and tour operator promoting travel between Italy and Croatia. The main feature of its website is an online booking system, which allows users to book ferries, cutting out any mediator. Its route network includes connections through Ancona, Bari, Spalato, Stari Grad, Zara, Dubrovnik and Montenegro.

Business Needs

The core feature of the website is an online booking system, which lets tourists and agencies check, customize and reserve specific courses between Italy and Croatia. To do this the Amatori network needs to connect and exchange data with an external system. This external system had changed after many years, forcing Amatori to update the online booking service in a matter of a few months. This urgency led Amatori to a meet up with Pimcore partner Extera and plan a new booking interface. Extera introduced the client to Pimcore suggesting a complete renovation of their site. Pimcore was the best choice to handle different aspects of the site experience and bring formerly detached services together. The website ecosystem, previously split over different domains, was connected to enable a consistent, user-friendly customer experience.

Pimcore Solution

Pimcore proved to be the perfect solution to manage the different requirements of the project. Extera’s developers were able to comply with all requirements of the new API. The new booking interface is able to adapt to different parameters such as language and device. Extera took advantage of the flexibility of Pimcore to make future integrations and quick changes economical and fast. The structure of the website is also easily adjustable to enable functional extensions and implementations. Working on the new booking interface has been very satisfying. Pimcore had all the right tools to build tailored API-driven programs that proved to be totally matching the new website in multiple languages and cross-device wise.

Business Results

The new, adaptable interface and more relevant website content resulted in a fourfold increase of website visitors on a year-over-year basis. Pimcore has brought many extras to the project. Not only in terms of site performance and goal conversions. The marketing team has also benefited. With Pimcore analytics features and learning about funnels and user interactions on the individual pages of the website. By understanding the dynamics of its audience, Amatori has improved its marketing strategies, adapting to new scenarios in real time. The Pimcore API allows them to collect and store all data in a single place. Speed and uniformity of the website attracted new visitors and increased the number of ferry bookings. Pimcore proved to be the perfect choice to satisfy all needs.

Read more Pimcore success stories

B2B/B2C eCommerce for more than two million products

Ludwig Meister is one of the leading German dealerships and service providers in the field of power transmission, also specializing in tools and hydraulics. The webshop is equally comfortable with a desktop, tablet, and smartphone.
CMS/UX, eCommerce, PIM/MDM, Distribution

Recipes database for newspaper publisher

Funke Programmzeitschriften GmbH is Germany's third largest newspaper and magazine publisher with a total of over 500 publications in eight countries.
PIM/MDM, DAM, Media and publishing, Art and entertainment

Hotel management school reaches young audience with new website

A hotel management school expressed a desire to update the existing website and make it more sales-oriented. In addition, more insights into the school should be possible for the user and visually a magazine style should be implemented.
CMS/UX, Education

Digital platform for engineering company with multiple brands

The company Palfinger AG is an Austrian manufacturer of hydraulic lifting, loading and handling systems, especially known for the cranes. With 150 models and a market share of 35 percent, the company is the world market leader.
CMS/UX, DAM, PIM/MDM, Manufacturing, Transport and logistics, Automotive and vehicles

Over 80.000 companies are already using Pimcore.

Start the Digital Transformation of your business now!