Manufacturer cuts down web maintenance time by 70%
Heidolph Instruments is a leader in the production of premium laboratory equipment. With distributors in over 80 countries, Heidolph supports pharmaceutical research, the cosmetic industry, the biology as well as the chemistry sector.
Heidolph needed a user-friendly and platform-independent website solution that empowers users to self-advice in the complex world of laboratory components and supports Heidolph’s global sales teams with individualized sales material for their market. The solution had to provide PIM functionality and be e-commerce-ready.
The first key success factor was consolidating and organizing the scattered data in a single-source thus reducing the time for maintaining the multilingual/multidomain content dramatically. The second important factor was the development of an online advisor that reduces the complexity of the product dependencies with its hundreds of variants and combinations to a user-friendly level without decreasing the provided expertise.
Through consultation from RIODIGITAL, a digital agency located in Nürnberg, Germany, Heidolph was advised to use Pimcore to solve their various business needs.
Data Organization: To create a single-source for their data, RIODIGITAL implemented a PIM-Platform based on Pimcore hosting thousands of products and variants as well as individualized material for the sales force and the worldwide distributors.
Product Finder/Advisor: Based on a complex ruleset – also stored in Pimcore – RIODIGITAL created a user-friendly product advisor helping users to find and configure the right equipment for their laboratory environment and allowing them to save and/or print their individual product configuration.
With the new Pimcore based solution Heidolph saw a 70% time reduction in maintaining product data on their international websites. Time and cost for updating, individualizing and distributing sales material to the worldwide staff was reduced significantly. The all new product advisor is a key element for increasing website leads.
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