Case Study: Relaunch of the Verseidag Website with Pimcore

Verseidag stands worldwide for innovative and high-quality coated and laminated textiles for use in various application markets, such as architecture, biogas, large format digital printing, interior and exterior sun protection, industry, and logistics or automotive.

Business Needs

Technical textiles are industrial products with a significant degree of information. Therefore, structures and data models for the product data had to be created. Another challenge was the different orientation of the products, their characteristics, and fields of application such as industry, architecture, and agriculture. The new Verseidag website had to manage the balancing act between information transfer and visual presence, "capturing" the various products in their depth of information.

Pimcore Solution

„Simple. Ingenious.“

Bastian Zölller, IT Project Manager VERSEIDAG-INDUTEX GmbH

Pimcore offers with PIM/MDM and DAM all structured data the ideal home. Pimcore CMS is the perfect way to capture all unstructured data. Thus, the Pimcore product family provides a consistent backend for all editors with a single system, thus significantly increasing the system's acceptance by all stakeholders.

Business Results

Thanks to the numerous data fields preconfigured in Pimcore, even complex data models could be quickly and easily implemented and linked to the CMS. The CMS proved to be a perfect complement to the Pimcore PIM/MDM and DAM applications. The result is an excellent user experience for both site users and editors.