Eliminate Data Silo
Scattered customer data across organizations, housed in separate systems, and applications, or residing with different individuals and departments can lead to inefficiencies, inconsistencies, apart from reduced ability to use it for insightful analysis. Silos can be eliminated by consolidating your customer data to create a single repository which can be accessed by any department or individual throughout the organization. A customer data platform solution helps organizations to implement data-driven initiatives like enabling marketers to stitch data together in real-time, to target as well as segment their customers in a smarter way.
Eliminating Data Silos With Pimcore
Pimcore’s customer data platform can eliminate data silos through centralization and standardization of data. It pulls the data together from myriad sources, cleans it, and restructures it. Pimcore also comes with an advanced connectivity with any system, whether internal or 3rd party. This makes it ready to be utilized for personalized marketing activities. Once the customer data is consolidated, deeper insights and analysis can be derived resulting in execution of smarter marketing campaigns and enhanced operational efficiency.
Pimcore’s customer data platform solution creates a unified data source by merging, auditing, and removing duplicates to create an accurate, usable, dynamic single view of the customer, which is updated in real-time.
By removing data silos, Pimcore’s customer data platform fosters collaboration, enabling teams to function as cohesive units. This alignment is the bedrock for executing common goals for teams such as product, marketing, support, sales, customer success as well as operations.
Silos can impede the overall speed and coordination in an organization as valuable time is spent in unearthing data. Since a customer data platform consolidates all the data, it’s accessible to all the teams simultaneously whenever they need it.
Benefits of Pimcore’s Open-Source Customer Data Platform (CDP)
Low TCO: As an open-source customer data platform (CDP), Pimcore is free and comes with no vendor lock in or license cost. Its open-source nature also renders it a whole lot of flexibility makig it easily customizable for developing any kind of customer data management solution, which would otherwise be expensive in a licensed software.
No Dependence: Something as valuable as all your customer data lying in the hands of a different company (as in case of proprietary software) instead of yours, can mean reliance on other systems. That’s the reason, open-source holds special significance when it comes to a CDP software.
Extensibility: Customers’ data increase and expand, there are times when you’ll need to scale the systems as your company’s needs grow. An open source software is owned by you; you own the code as well as its deployment (whether its on your own data centre or your own cloud). Besides, you can connect the system to a whole lot of backend services.
Ease for Developers: For developers, an open-source CDP is quite simple to comprehend, extend and enhance, as it requires no intervention of any outside vendor. Apart from that, open source CDPs can be highly useful to carry out improvement of data privacy, protection, as well as personalization for your customers.