Enhance Customer Loyalty
An enterprise customer data platform can go a long way in improving customer loyalty by giving customers personalized, and consistent experiences at all times. CDPs aggregate and arrange customer data to anticipate customer needs. Giving them highly relevant offers increases the likelihood of retaining them. Once the data is collated, it can be used by marketers to track behavior and preferences of customers across channels. Developing a dynamic relationship, sets the stage for triggering personalized communication and resultsin long term engagements.
Enhancing Customer Loyalty with Pimcore
Pimcore’s customer data platform segments your customers' data based on their orders, interests and activities, giving you better understanding of your customers. And accordingly, they can be rewarded with consistent and highly contextual offers across all touchpoints and technologies. This positively impacts customer satisfaction and enhances customer loyalty.
Merging Customer Profiles
Customer profiles are consolidated by Pimcore's customer data platform at the individual level, and then attributes are connected to identities. This is done by linking multiple devices to a single person and de-duplicating customer records.
Customer segmentation in Pimcore creates manual and calculated customer objects that house customer information. Such segmentation is carried out based on customer activities, data, and other relevant criteria.
Pimcore’s customer management platform creates a bird's-eye view of all the customer objects, by collating all the information of customers, and also provides a variety of search and filter functionalities.
Benefits of Pimcore’s Open-Source Customer Data Platform (CDP)
Low TCO: As an open-source customer data platform (CDP), Pimcore is free and comes with no vendor lock in or license cost. Its open-source nature also renders it a whole lot of flexibility makig it easily customizable for developing any kind of customer data management solution, which would otherwise be expensive in a licensed software.
No Dependence: Something as valuable as all your customer data lying in the hands of a different company (as in case of proprietary software) instead of yours, can mean reliance on other systems. That’s the reason, open-source holds special significance when it comes to a CDP software.
Extensibility: Customers’ data increase and expand, there are times when you’ll need to scale the systems as your company’s needs grow. An open source software is owned by you; you own the code as well as its deployment (whether its on your own data centre or your own cloud). Besides, you can connect the system to a whole lot of backend services.
Ease for Developers: For developers, an open-source CDP is quite simple to comprehend, extend and enhance, as it requires no intervention of any outside vendor. Apart from that, open source CDPs can be highly useful to carry out improvement of data privacy, protection, as well as personalization for your customers.