Opportunities for Measurement
CDPs give ample opportunities for measurement, as marketers get a holistic view of their customers’. It enables marketers to address their prospects via a single solution. Marketers can gauge a wide variety of activities, such as content performance, website visits, analysis of customer journey, campaign results, etc.,for the betterment of campaigns and customer analysis. CDPs can export data for analysis and offer reporting, and interpretation features, allowing closed-loop measurement and analytics to optimize your marketing ROI.
Pimcore Offers a Whole Lot of Opportunities for Measurement
With its customer data platform (CDP), Pimcore provides solid functionality to enrich data, build audience segments, connect social profiles, and aggregate customer behavior on any touchpoint in a single repository. A tightly connected environment enables enormous opportunities for measurement and improvement.
The customer data platform (CDP) of Pimcore makes it possible to unify identities by tracking and discovering associations between marketing efforts and the actualsales carried out on separate channels.
Measure Campaign Effectiveness
Pimcore’s customer data platform (CDP) helps you to activate segments with instructions across the entire ecosystem from a single platform. It also enables you to tally your purchase data with the number of people your campaign was exposed to.
Multi-touch Attribution Modelling
Through multi-touch attribution modeling, the customer data platform (CDP) of Pimcore allocates precise value to a marketing touchpoint based on its place in the entire customer journey, instead of basing it on any random metric.
Benefits of Pimcore’s Open-Source Customer Data Platform (CDP)
Low TCO: As an open-source customer data platform (CDP), Pimcore is free and comes with no vendor lock in or license cost. Its open-source nature also renders it a whole lot of flexibility makig it easily customizable for developing any kind of customer data management solution, which would otherwise be expensive in a licensed software.
No Dependence: Something as valuable as all your customer data lying in the hands of a different company (as in case of proprietary software) instead of yours, can mean reliance on other systems. That’s the reason, open-source holds special significance when it comes to a CDP software.
Extensibility: Customers’ data increase and expand, there are times when you’ll need to scale the systems as your company’s needs grow. An open source software is owned by you; you own the code as well as its deployment (whether its on your own data centre or your own cloud). Besides, you can connect the system to a whole lot of backend services.
Ease for Developers: For developers, an open-source CDP is quite simple to comprehend, extend and enhance, as it requires no intervention of any outside vendor. Apart from that, open source CDPs can be highly useful to carry out improvement of data privacy, protection, as well as personalization for your customers.