Personalization & Analytics
Increase engagement with customers by creating compelling and personalized digital experiences, based on KPIs delivered from web analytics and business intelligence infrastructure.
Pimcore provides a flexible and extendable way for real-time explicit and implicit on-site behavioral targeting and supports the ability to define both global targeting groups and advanced persona profiles. Most importantly Pimcore is able to provide the right content to the right target group and trigger personalized offers – engaging more effectively with your audience.
User Profiling & Data Collecting
Pimcore provides rich features for master data management of customer data. The core component is a flexible data store for collecting, aggregating, and storing user profiles from every channel. Ingest your first- and third-party, offline, online, and CRM data all together. Enrich data, build audience segments, trigger events and execute marketing automation with the Pimcore Customer Data Framework, built on top of the user profile store. Data driven marketing, delivered. By the way: This will be the solid foundation of the Pimcore Experience Cloud.
Big Data Analytics (Beta)
Big Data Analytics is another key component of the future Pimcore Experience Cloud. Based on Elastic Search, Kibana and machine learning technologies, new opportunities and audiences can be identified, visualized, and segmented.
Analytics Integration (Beta)
With Pimcore Analytics available, you can track traditional web metrics—visits, journey patterns, downloads, conversions, keywords, and more—but you also have the powerful advantage of precisely knowing your marketing efficiency for each digital channel and effort. The technology foundation of Pimcore Analytics is the leading open-source web analytics engine Matomo (formerly Piwik).
Country Manager Digital Channel, IKEA Germany