Unified Digital Experience
Limited content management capabilities, even in the most advanced digital commerce platforms can stymie the consistency, flexibility and continuity of content.
As an obvious shift towards experience-driven commerce takes place, there is a strong need for improved data management and integration of content and commerce. This can be achieved by bringing together platforms such as product information management (PIM), Content-as-a-Service (CaaS), web content management (WCM) to fuel personalization and interoperability, thereby delivering uninterrupted, product and brand experiences across multiple channels.
Creating a Unified Digital Experience with Pimcore
Pimcore’s open source eCommerce application comes with an inbuilt ecosystem that comprises of PIM, CaaS and a digital experience platform (DXP). Powered by an API driven approach and "connect anything" architecture, it provides a perfect foundation for complex B2B, B2C and B2B2C enviornments, and deliver tailored digital experiences.
Leverage the Open-Source Commerce
Customization of product data is needed by organizations, not just for variants like shape, size and color, but for exhibiting multiple attributes among those variants. It all depends on how enterprises want to position their products, under which market segment or domain. The open source eCommerce ecosystem of Pimcore, driven by strong APIs can import the relevant product attributes wherever and whenever they’re needed.
Enterprises need to constantly introspect about the way they approach technology and collaborate with systems. The extensibility, adaptability and modularity open source comes with, makes it such a disruptive force, that it can lead to any technological innovation.
With open source digital commerce, businesses can build meaningful and cohesive customer experiences needed to handle any number of orders from small to large, to very large — consistently and simultaneously — for any length of time. Besides, real-time personalized content is the lifeblood of any high performing omni-channel commerce engine.
Open source digital commerce platforms having an open code only means faster improvements and more digital innovations, as there’s complete freedom to customize the code. Also, the need for creating the code from scratch gets ruled out completely as it can be re-used, improvised and developed further.