Optimal digital engagement can be achieved only when eCommerce businesses treat interoperability between technologies, systems, and information sources, as their top priority. Interoperability can do away with inefficiencies and inconsistencies in the process of content management, to avoid a disintegrated customer experience across touchpoints. It can enhance contextualization, uphold content continuity, ensure a non-disrupted customer journey, improve relevance of delivered experiences, optimize user experience (UX) or storefront, and be a backbone for complex marketing and cross channel requirements.
Creating Unrivalled Interoperability with Pimcore
Pimcore’s open source eCommerce framework is driven by strong APIs that provide advanced connectivity between various systems and sources within the enterprise, like logistics, warehousing, marketing applications, order management system (OMS), ERP, as well as point of sale (POS).
Leverage the Open-Source Commerce
Customization of product data is needed by organizations, not just for variants like shape, size and color, but for exhibiting multiple attributes among those variants. It all depends on how enterprises want to position their products, under which market segment or domain. The open source eCommerce ecosystem of Pimcore, driven by strong APIs can import the relevant product attributes wherever and whenever they’re needed.
Enterprises need to constantly introspect about the way they approach technology and collaborate with systems. The extensibility, adaptability and modularity open source comes with, makes it such a disruptive force, that it can lead to any technological innovation.
With open source digital commerce, businesses can build meaningful and cohesive customer experiences needed to handle any number of orders from small to large, to very large — consistently and simultaneously — for any length of time. Besides, real-time personalized content is the lifeblood of any high performing omni-channel commerce engine.
Open source digital commerce platforms having an open code only means faster improvements and more digital innovations, as there’s complete freedom to customize the code. Also, the need for creating the code from scratch gets ruled out completely as it can be re-used, improvised and developed further.