Pimcore for Magento
The face of digital commerce platform has changed with expanding offerings, newer customer expectations, pricing model complexities, and omni-channel delivery. Brands need to respond and act faster with trusted and latest product content to thrive and survive in the ever-growing social, mobile, and multichannel market places. But, it demands seamless product information management and distribution capabilities.
Product Data: Pivotal to Digital Commerce Success
Product data and content are the backbones of digital commerce operations. However, when product data is scattered and not consolidated within a single master data repository, it can hinder both operational excellence and customer excellence.
Without a PIM system, it is difficult to streamline workflow that is key for successful product merchandising in a digital ecosystem. This can create a communication gap among product teams, marketing, and creative teams, and merchandisers, ultimately making the process inefficient and time-consuming.
With increased SKUs, you have to manage more product data and link it to more digital assets. When there are more related products, you have to deal with more suppliers. The problem: companies can be paralyzed by manually streamlining and clearing all the relevant information. If they have to do all work by hand on a per-item basis, then it is prone to create serious glitches in data quality and completeness, operational accessibility, behavior targeting, omni-channel enablement, and distribution. Ultimately, it can abruptly slower time-to-market and mislay the competitive edge. A PIM solution enables businesses to create and manage product content and deliver relevant product data to every channel and every market segment.
Does Magento Provide Robust PIM and WCM Capabilities?
Magento has great capabilities to drive digital commerce business. This platform has been quite popular amongst its users for being the most competing product in the market. Magento has also demonstrated innovation in its technology stack in recent years. With GraphQL and Progressive Web Apps, this platform has been quite pioneering in recent time.
However, many analysts consider Magento's native personalization and PIM functionality weaker than competitors. Magento’s PIM functionality is not robust enough for today’s demanding businesses; thus, companies generally adopt a PIM solution from an external vendor. Hence, it incurs additional license cost on businesses.
Moreover, a robust WCM is pre-requisite for omni-channel content delivery and marketing agility. Magento’s WCM functionality has also been viewed as a weaker link, and it has evident gaps in marketing and customer data management. And, Magento partners with others to fill these gaps.
Then…How Does Pimcore Help?
Pimcore is the leading open source digital experience platform that can solve any product data management and content management challenge no matter the volume and variety. Pimcore can integrate, consolidate, and manage any type and any amount of product data, customer data, digital assets, and content. It is multi-domain and multi-vector compatible, for organizations of any size and in any industry. Pimcore master data management enables control over a wide range of data assets, including product, customer, and vendor information. Hundreds of brands trust Pimcore to harness the full potential of their product data. Pimcore is the best software for complex products.
Key capabilities include:
Centralize, govern, and harmonize all your marketing, sales, and technical product data with custom product hierarchies, flexible data modeling, versioning, enriching, and multi-channel ready publishing capabilities.
Eliminate manual work, optimize productivity, ensure seamless syndication, and improve product experience. Get 360-degree view of a product for both operational and analytical excellence.
New Market Introduction
Its personalization and localization features allow companies to quickly create and enrich product content as per geography and culture using different date formats, currencies, security, and privacy requirements.
Pimcore’s agile WCM ensures channel independent content authoring, management, API-led delivery of data, and powers omnichannel orchestration for exceptional digital experience management.
Brand Consistency and Compliance
In-built digital asset management capability to manage rights and permissions of assets and quickly transform assets or images in the required format for brand compliance and consistency. Compatible with 220+ file formats.
PIM lets businesses to add product attributes under attributes. This makes it easy when a product is invalid, and it can be traced back to its origin with all records in an automated way.
Why Use Pimcore with Magento
The Easiest Solution: Magento + Pimcore Connector
Make Pimcore and Magento integration lightning fast and risk-free. Using this connector, you can create, update, and manage your product data within Pimcore’s admin panel with speed and scalability.
This plugin allows Pimcore to send products and categories data to Magento eCommerce systems to empower your omni-channel delivery, reduce time-to-market, and enhance the customer experience.
How Does the Magento Pimcore Connector Work?
- Products Integration
Simple products | Configurable products | Grouped products
- Attributes Integration
Boolean (Yes/No) | Text | Textarea | Select | Multiselect | Wysiwyg | Relations | Object bricks | Localized attributes | Image
- Categories Integration
Import of categories from Pimcore, eventually structured in a tree Assets Integration
- Assets Integration
Keep your media gallery in Pimcore, assign them to category or product and publish
2. Multistore Support
Pimcore Magento integration supports multistore; therefore, any entity can be updated only in a predefined store.
3. Monitoring and Notifications
Monitor your data sync between Pimcore and Magento through process monitor and logs notifications through emails after sync process execution.
4. Supported Versions
The connector is compatible with Magento 2 and Pimcore 5.2 and above.
Benefits of Magento Connector
By connecting Magento with Pimcore, the combined solution can offer the following benefits:
- Real-time collaboration among customers, suppliers, and employees
- Central data management to improve roll-out time across geographies
- Rich and persistent buyer experience through a unified platform
- Minimize total cost across:
- Licenses, maintenance, and support
- Legacy applications migration
- IT infrastructure expenditure by using a unified platform
Our strategic partner Divante has released a simple Pimcore Magento Connector.