The sudden, pandemic-induced market uncertainty has put unimaginable strain on the CPG industry in more ways than one. To account for the complete shift in the customer mindset, CPG companies must redefine their growth strategies. They must equip themselves to offer cutting-edge experience to their customers by mastering product data, especially in the face of escalating competition with digitally active direct-to-consumer (d2c) brands.
An intelligent data-driven orchestration backed by PIM, can play a critical role in enabling this transformation. With actionable insights at their fingertips, CPG businesses can fuel hyper-personalized product innovation and support fluctuating demands.
In order to meet the growing demand in the selected product categories, CPG companies must develop capabilities around single global view of products and efficient data syndication to drive innovation and customer engagement for multiple markets/customers. However, this can be a challenge when product data management ventures are based on non-standardized, siloed information. Product Information Management (PIM) software can bridge this gap quite efficiently. From providing a single source of truth and real-time collaboration to improving brand transparency and reducing operational costs, PIM can effectively sustain growth for CPGs in this new normal.
PIM can not only enhance customer convenience but also analyze data to provide information as per customer preferences. It can aid searches across a wide array of products, provide the right filters, and categorize products into relevant buckets – enhancing customer experience.
PIM makes it possible to relay uniform product data and content across multiple channels while ensuring consistency, accuracy, relevancy, and elimination of human errors. Customer experience is elevated further with streamlining processes, optimizing shipping, and carrying out targeted promotions.
Enabling hyper-personalized shopping experiences can significantly enhance customer loyalty. PIM can help CPG companies derive actionable insights into customer preferences. It can also allow CPG businesses to analyze evolving customer choices to execute unrestricted product innovations and customizations whenever required.
By leveraging superior quality, single-source data from a robust PIM system, companies can transform end-to-end product information flows, support processes, and improve product data collaboration with key retail and channel partners. What can better product data management do for CPGs? The possibilities are endless. It can:
Pimcore PIM provides high-quality, clean, consistent, standardized data, and automatically synchronizes data updates, so that no discrepancy remains when the data passes through multiple departments, business functions and systems, both internally and externally—turning product information meaningful. Pimcore PIM can help you with:
In CPG organizations where multi-functional teams work in tandem, it is essential to organize and maintain product information to ensure seamless collaboration across different departments. Efficient workflow management is therefore imperative for sharing reliable data even outside the organization via sound product data syndication. It increases productivity, minimizes errors, and helps mitigate risks. It can:
Pimcore PIM’s ability to function as an open-source workflow management system proves advantageous by allowing the users to initiate and edit workflow based on their requirements. By providing a workflow engine that can define business rules and processes, Pimcore can:
A large number of CPGs not only depend on sound product information but also on digital assets, as images, videos and multitudes of other digital media are crucial for uniform, and effective brand management. To maintain a consistent brand image CPG organizations must implement PIM and DAM (Digital Asset Management) to:
Pimcore offers PIM and DAM in a single platform to help CPG brands gather, organize, and use their digital data and assets. This data forms the basis of appealing product content which customers appreciate at a personal level. Pimcore’s integrated PIM and DAM solution eases brand management, while strengthening the brand promise for CPGs. Pimcore’s PIM can help shape brand value by:
With a large number of teams working simultaneously on product ideation, development, and customer service, there is huge scope for operational complexities. In order to simplify that, backend teams need a system that can be accessed and operated with minimum training and experience. PIM can help CPG brands to easily manage multi-store front operations by:
Pimcore PIM offers you exceptional flexibility to achieve your business specific goals. It can adapt with a variety of 3rd party platforms, legacy or homegrown software. Its ease of usage helps organizations accelerate innovation and productivity. Pimcore demonstrates its advantages by:
Pimcore has successfully assisted a variety of CPG brands restrengthen and regain their market position by providing PIM and DAM in an integrated platform, resulting in faster time-to-market, operational excellence, smarter collaboration, and higher customer gratification.
If your CPG brand is struggling with product data management on a daily basis and is looking for a solution— look no further, as Pimcore knows what you need.
