The PET and plastics industry is under enormous pressure to transform:
Sustainability, regulatory requirements, increasing product diversity and international competition are clashing with historically evolved IT and data structures.
What used to be compensated for by experience and manual coordination is now a structural weakness. This is not a problem for the IT department, but a cross-cutting issue for the entire management.
The central challenge:
Product, material, production and sales data exist - but they are not connected. Without a consistent "data DNA", media disruptions, manual workarounds and uncertainties arise - especially in regulated markets such as PET packaging.
The reality:
Product data such as product info, recipes, material values, technical specifications and certificates are scattered across systems, Excel lists and departments - without a centralized view of a consistent database.
The challenge:
Classification in the data DNA:
Without centrally maintained product data, there is no basis for clean processes - and for control over your own product information. The more fragmented the data is, the greater the manual effort and the risk of errors.
Pimcore approach:
Centralized Product Experience Management (PXM) bundles all product-relevant information into one structure. The decisive factor here is the clean modeling of data along real processes and responsibilities.
The reality:
Recycling rates, material origin,CO₂footprint,productpassportsand ESG reporting are becoming massively more important. This creates pressure for manufacturers to keep sustainability data consistent, verifiable and available at all times.
The challenge:
Classification in the data DNA:
Genuine sustainability is based on reliable product and material data. Regulatory requirements can only be mastered if this data is available under the company's own control in terms of digital sovereignty.
Pimcore approach:
Pimcore combines material, product and documentation data in a common structure and provides sustainability information consistently - with full data sovereignty for internal teams and external stakeholders.
The reality:
PET products differ according to material, shape, weight, application, region or individual customer requirements. This results in numerous variants that make product data complex and require consistent maintenance.
The challenge:
Integration into the data DNA:
The more complex the product portfolio, the more important a clean, structured database becomes. Short time-to-market, high quality and consistent customer communication can only be ensured with manageable variant logic.
Pimcore approach:
Pimcore enables the centralized management of product variants and attributes in a clear structure. This allows complex variant logics to be clearly mapped, scaled and directly maintained without technical hurdles.
The reality:
Production data, technical specifications and sales documents are often not synchronized. The consequences are not only inefficient processes, but also an increased risk of miscommunication and loss of trust.
The challenge:
Classification in the data DNA:
Consistent product communication is only possible if all touchpoints access the same company database. Otherwise, inefficient processes arise and there is a risk of miscommunication and loss of trust.
Pimcore approach:
Pimcore provides product information across all media from a central database. Sales, marketing, partners and customers can access up-to-date content at any time - regardless of channel, format or target group.
The reality:
From the initial product idea through development and production to market launch, a large amount of data is generated. However, this data is often isolated, meaning that there is a lack of transparency and correlations are lost.
The challenge:
Classification in the data DNA:
Real added value is only created when data is linked along the entire product life cycle and managed under your own control. Without transparency, both efficiency and innovation potential fall by the wayside.
Pimcore approach:
Pimcore creates transparency across all relevant product data and supports well-founded decisions along the entire product life cycle - without additional technological complexity for specialist departments or IT.
With Pimcore Product Experience Management: