Successful adoption of newer commerce technologies has become critical to businesses wading through a fragmented digital commerce environment. Enterprises wish to achieve customer experience driven by continuous innovation at scale and speed. To create uniform experiences at multiple touchpoints they need to leverage the power of data for real-time decision making.
But how to keep up with new integrations without interrupting critical everyday operations? That’s where a traditional commerce approach, where front-end and back-end presentations are tightly coupled, must be superseded by a “headless commerce” approach.
Headless commerce is an approach where the presentation layer or the front-end layer is decoupled or detached from the commerce platform. It is needed by eCommerce businesses to attain higher flexibility and independence in managing user experience and content management while achieving excellence in commerce delivery.
In a headless commerce structure, the presentation layer, which is generally a theme or template is decoupled from the eCommerce platform. However, it stays connected to the backend systems like ERPs (Enterprise Resource Planning), PIM (Product Information Management), OMS (Order Management System), and other applications through an API layer. APIs are employed to deliver commerce services and pave the way for solid, secure, scalable solutions, which are platform agnostic, highly flexible, customizable and ready for any number of omnichannel integrations.
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A headless commerce approach helps businesses go after best of both the aspects of commerce and content without being dependent on a single system’s ability to offer both. As a result, they help eCommerce businesses tackle slower go-to-market, low innovation, steep development price, low scalability, and lack of agility and customization.
Combine Content & Commerce for Rich Customer Experience
You can manage the content and deliver it to any channel. Since there’s no front-end, developers can create user experience from scratch without any constraints – to suit your brand’s image and identity. This is inconceivable with monolithic commerce platforms where templates and pre-packaged software determine user experience. Customization also involves quick and easy inclusion of systems like PIMs, OMS, ERPs, shipping logistics; modification, enhancement, extension via apps; as well as adding a custom checkout flow or a new field to customer account. It’s all achievable with a headless architecture.
In a headless architecture, the presentation layer is removed, which hands you the power to define where commerce takes place, with the help of APIs. Data is made available, no matter what device or channel users are on. A variety of omnichannel networks can be enabled, from web applications to IoT devices, and integrated with content management systems. The two sets of APIs mostly used are REST and GraphQL. These APIs can be integrated with any touchpoint, to create advanced omnichannel experiences.
With headless commerce, brands can quickly implement and develop new solutions at a much faster pace, as user experiences can be crafted from scratch because of no interdependencies, and no need for reconfiguring any back-end logic. This is primarily because a decoupled architecture facilitates seamless integration with new systems and reaches consumers swiftly. Headless commerce makes it possible to support newer technologies and trends, so that absolutely nothing slows down innovation.
Headless commerce helps businesses by building highly secure, scalable, and streamlined content and commerce solutions that use best-of-breed platforms. Through an API-centric approach, commerce can take place wherever needed. As a result, businesses can stay nimble, platform-agnostic, and keep up with the latest technological advancements continuously.
Brands focus on creating engaging front-end experiences on diverse touchpoints and devices. It’s much simpler to scale and adapt your business according to your needs, as backend can output whatever you want and get it delivered wherever you wish to. This makes way for quick and easy entry into newer regions and markets. The scalability can:
Since Pimcore is built on a standardized, robust, open and service-oriented architecture, and is completely API driven, it fits the needs of enterprises that have millions of products, and require support for multiple themes, languages, and currencies. It is powered by:
Explore Pimcore PIM Open-source Platform
Once the logic and the functional layer is detached from the content, generating outstanding customer experience on multiple output channels becomes easy. That’s because the need for re-platforming to add any new channel is completely eliminated, especially considering the proliferation of IoT devices, augmented reality (AR), virtual reality (VR), conversational commerce, etc. A multi-platform shopping experience can:
Effective synchronization with external systems for import and export of data via “connect anything” architecture of Pimcore ensure seamless, consistent, brand experiences across multiple channels and touchpoints. With multi-channel distribution, automated publishing across channels to interact with customers happens due to:
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A headless commerce platform is front-end agnostic, which means it has no single front-end system or can have multiple heads, so that it can be accessed by the user anywhere. Content can be published on any channel, or device through APIs. In this, front-end developers get a unique advantage to use their preferred tools and frameworks. It comes in handy for:
Pimcore’s decoupled, API-driven commerce solution can manage evolving needs of agile projects, handle complicated product and pricing structures, offer ample scope of individual checkouts and design, adapt with flexible promotions and multiple front-end apps, and handle multiple currencies, catalogs, product views, and price list. It:
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Open source commerce has become the ideal choice for enterprises looking for customizability and extensibility, needed for extraordinary results. It’s relatively easy with open source to adapt to technological innovations in the field of IoT, recommendation engines, and AI assistants, that have become common place to the digital commerce industry. Open source can:
Pimcore’s open source eCommerce framework is highly flexible and robust, for creating custom B2B, B2C, and B2B2C omnichannel eCommerce solutions, no matter how complicated they might be. Besides, with separation of the presentation layer from the backend, it can be readily ascertained where commerce happens, and which data needs to be sent to the customer on what platform via APIs. Open source commerce benefits include:
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