Case Study: TechPro², a Program to Reach Young People All Over the World

TechPro² is a training project of CNH Industrial and Fiat Chrysler Automobiles (FCA). It has been created with the collaboration of technical-professional Salesians schools worldwide. Its aim is to train qualified personnel to be placed within the dealership and workshop network of the automotive industry referring to CNH and FCA.

Business Challenge

The initiative's purpose is twofold: to meet the need for specialized operators of dealerships and authorized workshops and to direct young people towards tangible professional opportunities on the market. CNH Industrial and FCA need to renew the dedicated website simplifying operational efficiency, content, and media management update operations and improve target audience experience for any channel and device.

Pimcore Solution

We suggested a Pimcore-based solution to allow internal and external stakeholders to join program processes quickly by easily managing any digital assets and delivering multi-language and mobile-friendly content.

Business Results

This Pimcore management solution improved each operation's efficiency by allowing both technical and non-technical users the access to an easy to use content and media management updates system. It also allowed delivering content to any output channel, whether to desktop or mobile devices. Now, with Pimcore, any data and digital assets can be delivered to every channel and device, simplifying contacts from dealers and young people looking for their professional opportunities. It has improved audiences' digital experience also, by adding flexible, adaptive design thanks to Pimcore open-source technology through the study of personalized components and tailored multi-purpose modules.