Pimcore Open Source WCM

Customer
experience
management

Wat is Pimcore CMS?

Pimcore CMS is een centraal onderdeel van de Pimcore Experience Manager. Het is veel meer dan een toonaangevend open-source web content managementsysteem. Het is het enige experience managementplatform waarbij content en commercie naadloos met elkaar zijn geïntegreerd. Het is het meest productieve CMS en marketingplatform ooit.

Headless Content Capabilities to Solve Content & Commerce Challenges

Pimcore’s headless CMS uses its content-as-a-service (Caas) feature, which delivers content through an API driven enterprise solution architecture, whether it is for online marketplace, mobile apps, rich web apps, social platforms, IoT devices, native apps, kiosk, and the likes. This creates tailored buying experiences from any customer touchpoint, without increased infrastructure costs.

Advanced Integration, Multi-channel Customer Engagement

Pimcore’s WCM brings together content, commerce and community like no other platform does. Its API-driven approach (for consumption and delivery of data) makes it apt for integration with any eCommerce framework. Being one of the leading open source CMS platform, Pimcore’s flexibility to connect with enterprise systems like BI, CRM, ERP, ESB or any external 3rd party application, is unparalleled.

Pimcore’s “single source, multi-channel publishing” powered content revolutionizes customer engagement for your enterprise. High-quality data is pushed to a wide variety of output channels through automated publishing to continuously engross your customers with personalized, relevant content.

Pimcore CMS aids the management and publishing of content in a neutral, structured format with no layout, which saves enormous amount of time and effort in disseminating the right content to the right channel. GraphQL - the query language highly compatible with Pimcore also offers great connectivity with Caas frontends like Vue, PWAs and React. Some outstanding features that makes Pimcore’s WCM ideal for today’s enterprise needs:

 

Personalization

Pimcore’s enterprise web content management system equips businesses with inspiring, personalized digital experiences through web analytics and business intelligence (which are powered by behavioral targeting, data collection and user profiling). The personalization in Pimcore can effortlessly create consumer centric content narratives in real-time.

Scalability

Armed with a leading technology stack on the web, Pimcore is 100% API driven and is built on robust, modular, standardized, open and service-oriented architecture. Pimcore is used by enterprises having millions of products, pages, digital assets; operated by hundreds of editors, and visited by millions monthly.

Usability

Pimcore’s WCM offers exceptional operational efficiency. All technical and non-technical users find it easy to use. The context sensitive navigation, rich WYSIWYG and drag and drop feature makes it a favorite choice of marketers, sales professionals, editors as well as developers.

Benefits

Digitalize Marketing Technology
Marketing technology needs to be digitalized by streamlining data, operations, and processes to fit the needs of today’s connected customer.
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Manage Personalized Experiences
Managing personalized experiences is essential for creating extremely relevant and customized engagements, the key to enterprise business strategy.
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Content, Commerce, Contextualization
A seamless amalgamation of content, commerce, and context can help you create engaging journeys and persuasive shopping experiences.
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Single-source, Multi-channel Publishing
Content consumption on multiple touchpoints due to the rise in the number of output channels needs dissemination of content from a single source.
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Improve ROI
By merging enterprise WCM and eCommerce, Pimcore boosts ROI for both B2B/B2C industry, via improvements in efficiency and customer experience.
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“We wanted to create a flexible way to deliver content to the customer in a fast and easy way. Pimcore offers a powerful and intuitive interface for the editors to work with.”
Sven
Country Manager Digital Channel, IKEA Germany
IKEA

Features

Digital Experience Management
An open-source software platform for managing and delivering personalized digital experiences.
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Multi-channel delivery
Use multi-channel delivery to automate publishing processes across devices and channels.
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Personalization & Analytics
Increase engagement with customers by creating compelling and personalized digital experiences.
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Deze bedrijven vertrouwen al op Pimcore User Experience Management.

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