One Platform for a Better Customer Experience
Pimcore enables you to manage product information, digital assets, digital commerce, and web content in a consolidated setup, thus empowering you with a single ‘trusted view’ of information to deliver engaging experience across the entire customer journey.
It is hyperconnected and integrates with any external software or infrastructure to manage any data and streamline any process—fast and efficiently!
A Single Source of Truth for Engaging Experience
Pimcore seamlessly consolidates four products– PIM/MDM, DAM, WCM, and eCommerce - in its open source software platform. Built-in data integration functionalities consolidate any type and amount of digital information – solving enterprise data issues such as scattered, siloed, and messy data. A seamless combination of data management and customer experience management enables operational efficiency, a superior time-to-market, and unmatched connectivity to any external software.
100% API Driven for Speed and Agility
Integrate data, content, and services to create true 1:1 personalized experience for each customer. Pimcore is the most flexible digital experience platform for improving operational excellence and developing closer customer relationships. You can build consistent, contextual, and high converting digital experiences and further innovate on them at hyper speed. Its flexible, event-driven application architecture supports scaling and extension when needed, forming an agile digital technology ecosystem.
Headless Flexibility for Freedom of Choice
Improve customer experience with Pimcore’s API-based "headless" architecture. Manage and publish content data in a structured, neutral format without layout to save time and effort on delivering the right content on the right channel. Pimcore is compatible with the query language GraphQL, providing easier connectivity with Content-as-a-Service (CAAS) frontends such as React, Vue, and PWAs. It also offers headless commerce platform to build B2B eCommerce applications in an agile manner.
Applied AI/ML for Automation
Create innovative digital experiences without spending huge IT costs. Our open source digital experience platform enables the use of machine learning (ML) image detection, digital assistants, and other intelligent technologies to automate processes and improve omni-channel engagement. Especially in the DAM product, you can leverage VR/360° previews, facial recognition, focal points in images for creating innovative campaigns with behavioral targeting/personalization and intelligently automating marketing campaigns.
Pimcore Open Source Products

Christina Klock, Research Director

Open Source DXP Benefits
Industries
Omni-Channel Retailing
Customers want superior services, relevant information and great products on their own terms – regardless of the channel, device and time.
Discover Retail Solutions
Boost Operational Excellence
Expectations of manufacturers have increased enormously. Digitalization with smarter data management is reshaping the manufacturing industry to consolidate scattered data and improve product experience.
Discover Manufacturing Solutions
Drive Digitalization
Distributors face a multitude of challenges concerning their product data. They have to meet the heightened expectations of both the buyer and the supplier.
Discover Distribution Solutions
Improve Travel Experience
Consistent and excellent product data is key to travel. Finally, it’s about accommodations, flights, packages, tickets and events and how this whole itinerary fits together, also in terms of data.
Discover Travel Solutions