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PXM vs. PIM 2025: Why Experience Wins in Retail & Manufacturing

Cut through the jargon: understand the real gap between Product Information Management and Product Experience Management.
See hard numbers from retailers & manufacturers who made the switch.
Get a step‑by‑step migration framework you can start using today.
Learn how Pimcore unifies PIM, DAM & DXP for the lowest total cost of ownership.

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Awards and recognition. Praised by analysts, highly rated by users.

Cool Vendor & Customers' Choice 2024

⭐⭐⭐⭐⭐ based on 40+ customer reviews

Listed in PIM and DXP reports

IDC MarketScape PIM for Commerce

⭐⭐⭐⭐⭐ based on 130+ customer reviews

PIM Value Index 2023 Innovation

• The limits of legacy PIM — why static, one‑size‑fits‑all data actually harms customer experience today.

• The PXM framework — personalisation, dynamic content and omnichannel consistency explained with retail and manufacturing use cases.

• Real‑world ROI — double‑digit sales uplifts from brands that replaced siloed tools with an integrated platform.

• Migration checklist — concrete steps to evolve your tech stack without business disruption.

WHY IT MATTERS NOW

Retail & Manufacturing Face Unique Pressure

SKU explosion: thousands of variants, regional specs, and rich media for every channel.

Margin squeeze: distributors and direct‑to‑consumer models require faster launches and lower overhead.

Experience as differentiator: 70 % of buyers say rich, accurate, and contextual product content dictates brand choice.

Composable future: Gartner® notes PXM as critical to delivering dynamic, AI‑assisted product experiences across touchpoints.

What is Product Experience Management?

Product Experience Management (PXM) enables companies to deliver personalized, accurate and relevant product information across every touch point. Merging PIM with DAM into a unified platform - automation and AI included - allows companies to master today's digital challenges.

Pimcore is the only provider of an platform that combines adaptability, flexibility and scalability. This makes Pimcore PXM the optimal choice for companies that want to focus on exceptional product experiences, minimize their total cost of ownership and increase their ROI.

Gartner^® Magic Quadrant™ for Digital Experience Platform, 2025
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Why Pimcore?

Flexibility and Best TCO

Enjoy unrivaled flexibility with Pimcore PIM, MDM, DAM, CDP, DXP or e-commerce. Discover the standalone or best-of-suite solution trusted by over 118,000 companies. Gartner and Forrester agree: Pimcore delivers the best TCO worldwide.

Anywhere, Anytime

Pimcore runs everywhere - in any cloud, on-premise or as PaaS. This means: pure flexibility for every industry, tailored to your individual needs. Boost innovation and success with 24/7 reliability.

Scalable for Any Business

From manufacturing to retail, from B2B to D2C: Pimcore is scalable and effortlessly manages millions of products and master data. Flexible, robust - and ready for your individual business model.