Strategic brand management extends beyond marketing. Find out how you can add efficiency and sophistication to your brand management with Open Source DAM!
You’ve already built a successful brand? Fantastic! However, that doesn’t mean you’re done now, and you won’t have to worry about branding ever again. What comes next is equally as important and an essential part of the process: brand management. In order for your brand to stay ahead in the race for customer attention, there needs to be a concerted effort to consistently deliver excellent branding. Or in the words of Steve Forbes:
“Your brand is the single most important investment you can make in your business.”
– Steve Forbes, Editor-in-Chief of business magazine Forbes
But what exactly is brand management? And how can you enhance it with an Open Source DAM system? Let’s find out!
First things first: What is brand management? Brand management strengthens your brand’s reputation and your audience’s perception of your brand over time. It increases awareness, equity and loyalty. This, in turn, allows you to influence your customers’ purchase decisions and to charge more for your products as you increase sales. Done correctly, it will turn your customers into passionate brand advocates. Sounds like a sweet deal, right?
If you want to reap the benefits of brand management, you need to keep one thing in mind: A brand is never a static thing. It’s a living entity that morphs over time – or at least, it should if you don’t want to fall behind and miss the boat. It’s your task to advance your brand as your business scales, adapts to changes, and succeeds. But how do you do that?
Let’s be very clear, strategic brand management extends beyond “just” marketing – it’s an intertwined and connected discipline. It involves various internal teams such as product management, marketing, customer service and sales but also external stakeholders like agencies and vendors. Basically, any team that comes in contact and communicates with your potential customers. They all need access to a large volume of consistent, readily available digital media assets. These can include (but are not limited to) product images, style guides, packing artwork, logos, documentation, videos, press releases, sales presentations, marketing folders, blog posts, ads and more.
As you can see: We’re talking about terabytes of data here, and they all serve the purpose of presenting your brand in the best possible light. So to ensure that everyone is on the same page and has access to the same assets, you need a robust system to manage all your files. That’s where Digital Asset Management (DAM) comes in. It acts as a single source of truth and a central repository for media files. By avoiding the use of a variety of storage systems across siloed departments, you can offer the right data to everyone who needs it.
Digital Asset Management helps enterprises keep their digital assets secure, consistent, organized and instantly accessible. It works hand-in-glove with brand management by providing a central content hub that supports your teams in delivering a first-rate brand experience. DAM not only helps them manage the assets much more efficiently but also ensures that copyright and compliance standards are being met.
It’s no secret that enterprises run more efficiently when they use their tech capabilities at capacity. DAM platforms are a perfect example of this. They have immense potential to add sophistication and efficiency to your brand management.
However, a standard one-size-fits-all solution might not cut it in this case. To really take brand management to the next level, you need a system that integrates with other Martech solutions and content delivery networks (CDN).
That’s why Pimcore developed the Asset Experience Portal. It’s an all-in-one open source digital media asset management system. The highly configurable, flexible, and easy-to-use portal consolidates assets such as product information, vendor data, media assets and other key resources in one central content hub. Its holistic 100% API-driven approach allows for seamless integration with other systems. And since it’s open-source, you get unlimited rights to use the software for any number of user accounts. That's brand management done right!
Want to know more about the Pimcore DAM?
