Blog

In the blog we feature new releases, events, awards, partners, industry topics and more.

 

Unified Platforms: how to master uncertainties in B2B marketing
Over the last few months, our partner wob has presented system-oriented perspectives on contemporary B2B marketing in numerous articles. Now, we would like to elaborate on how a...
Community
June 23, 2022
Why Must Retailers Master Their Data to Delight Customers?
Retailers need smarter data management capabilities to meet modern customers’ expectations. MDM platform helps build the foundation for effective data management.
PIM/MDM
May 29, 2022
Product information management in B2B marketing – is it really necessary?
Clean product data are the foundation for implementing digital applications in a timely manner. Creating, managing and using this data is possible with professional product...
PIM/MDM
May 10, 2022
The Indispensable Role of DAM for Customer Experience Strategy
You neither ignore any customer nor the customer experience. And DAM is necessary across all customer segments to deliver engaging and personalized CX across multiple channels.
DAM
April 22, 2022
Data management in B2B: When the website system becomes a marketing data hub.
In the course of many of today’s website projects, questions often arise regarding the collection, management and usage of data. Customer Data Platforms (CDP) and/or Master Data...
PIM/MDM, CDP
April 12, 2022
How PIM Has Become Central to Successful Selling on Marketplaces
As product experiences take the centerstage PIM turns into the go-to platform for brands wanting to sell their products on marketplaces effectively and effortlessly.
PIM/MDM
March 25, 2022
Let’s become Gartner Customers’ Choice in MDM for the second time in a row!
With the help of our partners and the whole community, we received the Customers' Choice Award 2021 in MDM Solutions by Gartner Peer Insights. We are still very proud of this...
Community
March 09, 2022
Asset Management for B2B: When the old image database is no longer enough
Almost every major company uses a media database for its marketing, communications, and product management. The problem: The heap of files can quickly lead to internal chaos –...
DAM
March 09, 2022