Blog

In the blog we feature new releases, events, awards, partners, industry topics and more.

 

Product information management in B2B marketing – is it really necessary?
Clean product data are the foundation for implementing digital applications in a timely manner. Creating, managing and using this data is possible with professional product...
PIM/MDM
May 10, 2022
The Indispensable Role of DAM for Customer Experience Strategy
You neither ignore any customer nor the customer experience. And DAM is necessary across all customer segments to deliver engaging and personalized CX across multiple channels.
DAM
April 22, 2022
Data management in B2B: When the website system becomes a marketing data hub.
In the course of many of today’s website projects, questions often arise regarding the collection, management and usage of data. Customer Data Platforms (CDP) and/or Master Data...
PIM/MDM, CDP
April 12, 2022
How PIM Has Become Central to Successful Selling on Marketplaces
As product experiences take the centerstage PIM turns into the go-to platform for brands wanting to sell their products on marketplaces effectively and effortlessly.
PIM/MDM
March 25, 2022
Let’s become Gartner Customers’ Choice in MDM for the second time in a row!
With the help of our partners and the whole community, we received the Customers' Choice Award 2021 in MDM Solutions by Gartner Peer Insights. We are still very proud of this...
Community
March 09, 2022
Asset Management for B2B: When the old image database is no longer enough
Almost every major company uses a media database for its marketing, communications, and product management. The problem: The heap of files can quickly lead to internal chaos –...
DAM
March 09, 2022
Microservices Architecture with Pimcore
Pimcore future-proofs your business with a flexible microservices-based architecture. With the help of pre-built data and experience management building blocks, your teams can...
Developer
March 08, 2022
How a DAM Platform Streamlines Content Approval Workflows for Omnichannel Experience
A robust workflow management, approval, and asset utilization process helps better scrutinize content usage throughout the content operations ecosystem.
DAM
February 16, 2022