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Wholesalers manage large, constantly changing product catalogs with thousands of SKUs, varying specifications, bulk pricing structures, and supplier details. Disconnected systems lead to errors, outdated pricing, and inconsistencies across sales channels.
From high-volume product images and videos to spec sheets, safety data, and marketing materials, wholesalers struggle to manage version control, localization, and distribution of digital assets across multiple platforms.
Wholesale pricing is highly dynamic, with tiered pricing, bulk discounts, customer-specific contracts, and region-based adjustments. Managing price lists manually across different channels leads to errors, delays, and lost revenue opportunities.
Wholesalers sell through multiple channels—direct sales, B2B eCommerce, distributor networks, and marketplaces. Without seamless data synchronization, product information, inventory levels, and pricing become inconsistent, leading to poor customer experiences and lost sales.
Managing real-time stock availability, supplier updates, and logistics data across warehouses, vendors, and fulfillment partners is complex. Lack of visibility leads to overselling, stockouts, or inefficient order fulfillment.
Many wholesalers still rely on outdated, disconnected IT systems, creating data silos, inefficient workflows, and slow decision-making. High maintenance costs and inflexible systems prevent businesses from scaling efficiently.
The wholesale industry thrives on accurate product data, competitive pricing, and seamless multi-channel distribution. Yet, many wholesalers struggle with fragmented product catalogs, inconsistent pricing structures, disconnected sales channels, and inefficient digital asset management—leading to lost revenue, operational delays, and reduced scalability.
This is where Product Experience Management (PXM) transforms wholesale. PXM unifies product, pricing, and digital asset management, enabling wholesalers to centralize complex product catalogs, automate bulk pricing updates, manage supplier data, and streamline multi-channel distribution—all from a single platform.
Wholesalers face challenges such as managing vast, frequently changing SKUs, synchronizing bulk pricing and contract terms across multiple sales channels, and ensuring accurate product information across marketplaces, B2B portals, and distributor networks. Pimcore’s PXM solution integrates Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce to ensure data accuracy, automated pricing workflows, and seamless global distribution.
PXM isn’t just a tool—it’s the key to eliminating inefficiencies, optimizing product data, and scaling wholesale operations for a faster, more profitable future.
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