Media companies manage millions of articles, videos, images, and metadata, but without a centralized system, content becomes disorganized, outdated, and difficult to repurpose across platforms.
Distributing content across web, mobile apps, social media, syndication networks, and print requires real-time updates and seamless synchronization. Without automation, inconsistencies arise, leading to errors and missed opportunities.
Managing copyrights, licensing agreements, image metadata, and content classifications across regions and platforms is complex. Without proper governance, misuse, rights violations, and compliance risks increase.
Advertising, paywalls, and subscription-based models require real-time audience insights and personalized content strategies to maximize revenue. Without integrated data management, monetization efforts remain inefficient.
Editorial, design, and production teams often work in separate, disconnected systems, leading to versioning issues, approval delays, and duplicated efforts. Legacy workflows slow content production and increase costs.
Many publishers rely on outdated content management and asset storage solutions that are costly to maintain, inflexible, and lack the scalability needed for modern media distribution.
The media and publishing industry thrives on rich digital assets, structured metadata, and seamless multi-channel content distribution. Yet, many organizations struggle with fragmented content repositories, inconsistent metadata, disconnected publishing workflows, and inefficient rights management—leading to production delays, content inconsistencies, and limited audience engagement.
This is where Product Experience Management (PXM) transforms media and publishing. PXM unifies digital asset management, metadata governance, and omnichannel publishing, enabling media companies to centralize vast content libraries, automate metadata tagging, manage rights and licensing, and distribute content seamlessly across web, mobile, syndication platforms, and digital marketplaces—all from a single platform.
Media companies face challenges such as organizing massive archives, ensuring metadata consistency across multiple platforms, and streamlining content syndication to maximize audience reach. Pimcore’s PXM solution integrates Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce to enable efficient content workflows, real-time metadata management, and seamless multi-channel publishing.
PXM isn’t just a tool—it’s the key to eliminating inefficiencies, optimizing content workflows, and scaling media operations for a more agile, data-driven future.
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