Let’s get one thing straight: your customers don’t care about your tech stack. They care about seamless, engaging, and consistent product experiences—everywhere they shop. But here's the kicker: your Product Information Management (PIM) can't deliver that. Not even close.
You're losing if you're still trying to win on product info alone. Today’s buyers want more than data. They want experiences. Welcome to Product Experience Management (PXM): the evolution your digital strategy desperately needs.
Business leaders invested in PIM to centralize and clean up product data. That was smart—ten years ago. But now? That same PIM is holding you back. PIM systems are built for uniformity. They spit out the same content across every channel. Problem is, that content isn’t personalized. It doesn’t adapt. It doesn’t engage. Your product info is clean, but it’s also cold. Static. Boring. In the era of hyper-personalization, that’s a conversion killer.
Product Experience Management (PXM) is more than a buzzword. It’s a strategic shift. PXM takes everything in your PIM and turns it into engaging, personalized, omnichannel experiences.
Think of it like this:
PXM lets you:
Let’s say you’re a global retailer. Your static PIM setup gives the same product blurb to a teen in Berlin and a parent in Chicago. Good luck connecting with either.
With Product Experience Management, you can:
The result? Higher engagement. Smarter recommendations. Double-digit revenue growth.
You’re not just selling on one platform. You have your online shop, social media channels, marketplaces, maybe even print catalogs. If your content isn’t optimized for each, your brand looks sloppy. And sloppy doesn’t sell.
Pimcore’s PXM engine automatically tailors content to each channel’s specs. Your TikTok video, product pages, and in-store display—all on-brand, optimized, all from one system.
Markets shift, trends pop, and inventory changes. You're too slow if your team needs days (or worse, weeks) to update product content.
Pimcore’s centralized platform means:
Most vendors expect you to cobble together a mess of tools — PIM from one provider, DAM from another, CMS from somewhere else. It’s complex, clunky, and slows you down.
Pimcore offers a unified, powerful solution built to scale with your business. Over 118,000 companies, including Pepsi, Audi, and maybe even your next competitor, already rely on it.
PXM isn’t a trend—it’s table stakes. With Pimcore, you don’t just check the box—you own the experience. Stop pushing plain product info and start delivering experiences that convert.