Berlin turns into the epicenter of digital commerce this February — and Pimcore will be right in the middle of it. Together with our partner Strix, we’ll be at E-Commerce Berlin Expo 2026 on February 17–18 to show how you can turn your product data landscape into a true growth engine.
Under the theme “Design your product data journey: From product data to scalable digital experience,” we’ll share practical strategies for building modern e-commerce architectures that can handle product data complexity while still delivering fast, seamless experiences across channels.
If you’re dealing with legacy complexity and want a clearer, scalable way to manage product data + content for omnichannel commerce, this session is built for you. It’s a hands-on case from Grüne Erde, showing how the shift to PXM created a stable foundation for growth.
Title: From Legacy to PXM – Hands-On Case: How Grüne Erde makes Omnichannel Scalable
Speakers: Felix Soboll (Pimcore) & Yann Karl (Strix Germany)
What you’ll take away: how the team reduced technical debt and operational complexity — and built a future-proof foundation for omnichannel growth.
When: February 18, 2026 — 1:15 PM
Where: Hub 27, 1st Floor (Beta Level)
Whether you’re assessing your current product data architecture, planning a PIM/PXM roadmap, or looking to unlock new growth levers for 2026, our teams are ready for a personal conversation at the joint boot
Event details
🗓️ Date: February 17 & 18, 2026
📍 Location: Messe Berlin, Messedamm 22
Secure a dedicated time slot with our experts at the booth in advance. Simply send us a message via our contact form to schedule your meeting.
See you in Berlin — let’s build data-driven commerce experiences that scale.
Strix supports companies in the B2B, D2C, and retail segments with the strategic planning, implementation, and ongoing development of digital commerce platforms. The focus is on technically demanding, internationally scaled projects as well as long-term digital transformation initiatives.
As a Pimcore Platinum Partner, Strix brings deep expertise in Pimcore-based data and experience platforms to help brands build scalable, future-ready digital ecosystems.
With offices in Germany, the Netherlands, and Poland and a team of more than 220 experts, Strix takes a technology-agnostic approach across the entire digital value chain. The “Think. Build & Run. Grow.” approach combines strategic consulting with the development and operation of modular platforms, plus continuous optimization through data-driven marketing, automation, and personalization.