Ashley Laing, VP North America at Pimcore, just dropped truth bombs on the Watson Podcast—and if you touch product data in any way, you need to listen.
📍 Where was he? Shopware Partner Day, deep in the belly of a German beer hall.
🎙️ What did he do? Shined a spotlight on how most companies completely mismanage their product data strategies.
Here’s a taste of what went down:
Most companies don’t think about product information management until it’s way too late. They’re drowning in PDFs, buried in data silos, and wondering why launching a new channel feels like surgery without anesthesia.
Ashley puts it clearly: “80% of companies don’t even realize they need PIM until the pain sets in.”
If you’re trying to:
Launch a self-service portal
Reduce return rates
Scale your catalog without chaos
Align marketing, sales, and support (finally)
…then yeah, you need Pimcore.
Got configurable products? Fitment rules? Thousands of suppliers?
Ashley’s seen it all. From sofas with dozens of components to industrial parts that change weekly. Your ERP can’t handle that. Your eCommerce platform wasn’t built for it. Pimcore was.
Still managing your product data with service manuals and static PDFs? That won’t cut it. Ashley explains how AI is turning old-school documents into structured, usable data that actually drives results.
And the next generation of buyers? They’re not calling your sales team. If you're “too hard to do business with,” they’ll find someone else.
Want to pick Ashley’s brain? Curious how Pimcore can clean up your product data mess?
Stop patching your product data. Fix it with Pimcore