A robust workflow management, approval, and asset utilization process helps better scrutinize content usage throughout the content operations ecosystem.
One of the pressing challenges for marketers is getting their method and process right to make the maximum utilization of their creative assets—both existing and new ones. Marketing departments deal with a diverse and massive range of digital assets such as images, audio, video, and more to amplify the impact of their campaigns. But, storing and managing them is not enough; they demand much more than that.
The inevitability is to streamline the arduous digital asset and content management process that embraces the lifecycle from creative ideation, planning, creation to distribution of the right content to the right channel. However, more critical is that the whole process must be fast, efficient, less error-prone, and flexible enough to handle complex digital content. That’s where an efficient content approval workflow plays a key role.
Brands now heavily rely on digital content to execute their marketing strategy. It is now vast, fragmented, and evolving rapidly. This explosive content growth makes it hard for marketers to manage it in required specialized formats, multiple languages, diverse categories, and expanding marketing channels. This diversity and volume in content is now forcing every brand to put in place a proper process for fastening their execution time and improving their overall marketing content ecosystem.
Most digital content initiatives fail because of process deficiencies, not technology. A robust workflow management, approval, and asset utilization process helps better scrutinize content usage throughout the content operations ecosystem. It also helps improve content credibility and transparency alongside the evolving role of content in the organization over time.
The best part is that it all can happen within a digital asset management system. A DAM system comes with the capability to store and manage assets, automate the process, and even improve content workflow for delivering amazing customer experiences. It also empowers creative teams, marketing teams, and other stakeholders to holistically audit and review all content before publication to prevent mistakes and ensure consistency and credibility. According to Forrester, “More than 2/3 of companies want to deliver their content more efficiently. Successful firms now make DAM a part of their broader digital experience and content strategies, not a point solution.”
So, workflow approval, innovative usages, and digital asset optimization can directly impact your omnichannel experience. An uncomplicated and flexible approval workflow connects dots, drives successful engagement, and narrates a strong, clear, and compelling brand story, all the while improving customer experience across multiple touchpoints.
Your digital content snarls through customer personas (targeted segments/audiences) in order to set the right customer journey context (buy, own, and advocate) and then convince and convert. But expanding digital content initiatives both at the global level and local level is getting more and more complicated with cost burden as a critical factor.
A well-established content approval workflow will keep collaboration up to the mark, enhance brand trust and consistency, reduce manual errors, and produce a more significant impact on customers as they move through their journey. That’s how you can build better stories of experiences. Here, a DAM system can be a true enabler to bring your brand experience to a rewarding and satisfying certainty.
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