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DIGITAL ASSET MANAGEMENT

One Place for All Your Digital Assets

Centralize and supercharge your digital assets with Pimcore DAM. Manage everything—images, videos, and more—in one place to drive collaboration, streamline workflows, and amplify impact.

One Place for All Your Digital Assets

DIGITAL ASSET MANAGEMENT

Centralize and supercharge your digital assets with Pimcore DAM. Manage everything—images, videos, and more—in one place to drive collaboration, streamline workflows, and amplify impact.

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CONNECTING TOMORROW

Any Channel, Any Format - Your Assets, Unlimited

Pimcore DAM powers your assets for any channel, any format. From images to videos, deliver flawlessly optimized content everywhere your audience connects.

Any Channel, Any Format - Your Assets, Unlimited

CONNECTING TOMORROW

Pimcore DAM powers your assets for any channel, any format. From images to videos, deliver flawlessly optimized content everywhere your audience connects.

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MORE THAN JUST A DAM

The Best of Suite: DAM Powered by Pimcore

Pimcore DAM goes beyond—seamlessly integrated with PIM, MDM, DXP, and Commerce. Manage, enrich, and deliver your assets effortlessly across every platform and channel.

The Best of Suite: DAM Powered by Pimcore

MORE THAN JUST A DAM

Pimcore DAM goes beyond—seamlessly integrated with PIM, MDM, DXP, and Commerce. Manage, enrich, and deliver your assets effortlessly across every platform and channel.

Pimcore DAM: Centralized Power, Unmatched Performance, Effortless Workflows

 

 

Centralized Asset Management

Pimcore’s DAM unifies all digital assets into a single, centralized repository, simplifying management and enhancing accessibility across your organization.

High-Performance Asset Handling

Pimcore DAM delivers high performance and scalability, ensuring that your digital asset management processes can grow with your business needs.

Streamlined Workflows

Pimcore DAM enhances operational efficiency by automating workflows from production to distribution, boosting the effectiveness of your digital content strategy.

Discover Pimcore’s DAM in Action

Pimcore’s full power is in its flexibility—this demo offers just a glimpse. For a tailored, industry-specific experience,
contact our Pimcore Crew and see what’s possible for your business!

Check out our Capabilities:
Best in Class Digital Asset Manangement

Revolutionize how you manage and deliver digital assets with Pimcore DAM. Trusted by thousands worldwide and recognized as Gartner's Customers' Choice, it’s the ultimate solution for streamlined workflows and exceptional scalability.

Advanced Data Modeling

Data
Modelling

Pimcore's advanced data modeling allows businesses to create tailored, scalable, and highly adaptable data models for any industry. With over 45 customizable data components, Pimcore’s no-code interface simplifies the creation and management of complex data relationships across structured, unstructured, and binary assets.

Data Management

Data
Management

Pimcore unifies structured, unstructured, and binary data into customizable models, forming the backbone of a smart data management strategy. This powerful framework is central to Pimcore, making it the ideal solution for managing any data type, complexity, or volume.

Flexible Data Onboarding Capabilities

Data
Onboarding

Pimcore’s API-first approach offers flexible and powerful tools for data onboarding, including integrated ETL processes, data matching, cleansing, and various interfaces like the Pimcore Data Hub and Product Experience Portals.

Seamless Data Distribution

Data
Distribution

Pimcore’s data distribution capabilities ensure efficient, real-time data sharing across various channels and systems. By leveraging flexible integration options and automated workflows, it streamlines data distribution for enhanced operational efficiency and consistency.

Advanced Workflow & Business Process Management

Workflow & Business Process Management

Pimcore’s Workflow Automation centralizes and streamlines data and experience management with a sophisticated workflow engine, visual designer, and integration with third-party tools like Teams and Slack. Pimcore Copilot further enhances automation through AI/ML-powered assistance.

Comprehensive Data Insights

Analytics
& Reporting

Pimcore’s Analytics & Reporting capability allows for robust data analysis, monitoring, and reporting. Leveraging integrated dashboards and third-party tools, it provides invaluable insights into data quality and intelligence, enhancing decision-making processes across various domains.

Innovative Multi-Channel Publishing

Multichannel Publishing

Pimcore DXP empowers businesses with smart multi-channel publishing, enabling seamless content management, delivery, and syndication across all channels—digital, social, mobile, print, and POS—with integrated AI/ML capabilities for transformative and personalized experiences.

Brand Portals

Brand
Portals

Pimcore’s Brand Portals offer a centralized, customizable platform for managing and distributing brand assets, ensuring consistency across all channels.

Efficiency Through Smart Automation

Automation

Pimcore's AI-driven automation with the Pimcore Copilot enhances data and experience management, ensuring businesses stay ahead of the competition. With integrations to tools like Power Automate, Zapier, and n8n, it delivers tailored automation, boosting efficiency, ROI, and time to market.

Advanced User Management for Enterprise-Grade Security

User Management

Pimcore’s robust user management system supports large-scale data and experience management, offering secure SSO, 2FA, and detailed role and rights management down to the field and content level, ensuring compliance and security in global enterprise environments.

Flexible and Scalable File Handling

File Handling

Pimcore offers perfect file handling with support for any file type, intuitive organization, and unlimited cloud storage capabilities, ensuring seamless management of documents and digital assets.

Seamless Asset Conversion

Conversions

Pimcore’s Digital Asset Conversion feature offers transcoding between formats, AI-based upscaling, and watermarking. With Pimcore Copilot for image manipulation and generation, it ensures efficient, automated conversion for single-source publishing and flexible third-party integration.

Streamlined Digital Asset Access

Asset Experience Portal

Pimcore's Asset Experience Portals provide real-time access to digital assets, enabling seamless search, filtering, and sharing. Ideal for internal and external stakeholders, these customizable portals enhance collaboration and data management efficiency.

Unparalleled Extension & Customization

Extension & Customization

Pimcore offers limitless extension and customization possibilities, empowering businesses to tailor every aspect of the platform to meet their unique challenges, thanks to its open-core architecture and flexible licensing.

Choosing the right Pimcore Edition

Data & experience management challenges can vary greatly between enterprises. That’s why we offer a whole range of options that cater to your specific solution and architecture needs.

Pimcore DAM: The Powerhouse for Your Digital Strategy

Unleash the full potential of your digital assets with Pimcore DAM. From centralization and scalability to seamless integration and accelerated workflows, it’s the ultimate solution for driving efficiency, collaboration, and unmatched brand consistency across all channels.

 

Centralized Asset Management

Unify all digital assets in a single repository, ensuring easy access, organization, and management across your entire organization.

Enhanced Collaboration

Enable seamless collaboration with centralized assets, version control, and role-based access to streamline team workflows.

Scalability to Meet Growing Needs

Handle massive asset libraries with ease, ensuring performance and scalability to support your business as it grows.

Faster Time-to-Market

Automate workflows and streamline content production, enabling quicker delivery of campaigns and assets across channels.

Consistent Brand Experiences

Maintain brand integrity with a single source of truth for all digital assets, ensuring consistent use across every touchpoint.

Integration Across Ecosystems

Seamlessly connect DAM with PIM, MDM, DXP, and Commerce to unify your digital strategy and enhance cross-functional operations.

FAQs

Find the answers you are looking for

What is a DAM and how does it differ from a PIM system?

A DAM (Digital Asset Management) manages digital files such as images, videos, and documents—including metadata, versions, and rights. A PIM manages structured product information (attributes, copy, variants) and publishes it to channels.

  • DAM: asset library, previews, metadata, versioning, rights, workflows.
  • PIM: enrich, validate, localize, syndicate product data (commerce focus).
  • Stronger together: product data in PIM + media/downloads in DAM—cleanly linked.

Which media types (images, videos, 3D models) does Pimcore DAM support natively?

Pimcore DAM can manage virtually any file as an asset and provides in-platform previews for 200+ file formats, including common image/video formats and specialized formats like 3D/AR (depending on setup).

  • Images: e.g., JPG/PNG/PSD/TIFF/SVG (previews via ImageMagick).
  • Videos: e.g., MP4/MOV/MKV (preview/transcoding via FFmpeg).
  • Documents & specialized formats: broad preview coverage, including “specialized formats like 3D and AR.”

Which storage options are available (cloud, on-premise, hybrid)?

Pimcore can run in the cloud, on-premises, or as PaaS—and asset files can be connected to different storage systems via a flexible storage concept (Flysystem).

  • Deployment: cloud, on-premises, or PaaS—“run anywhere, scale everywhere.”
  • Storage: Pimcore uses Flysystem for assets, thumbnails, versioning data, etc.; adapters are configurable.
  • Hybrid reality: infrastructure and storage can be aligned with security and compliance requirements.
  • Images: e.g., JPG/PNG/PSD/TIFF/SVG (previews via ImageMagick).
  • Videos: e.g., MP4/MOV/MKV (preview/transcoding via FFmpeg).
  • Documents & specialized formats: broad preview coverage, including “specialized formats like 3D and AR.”

How are metadata, tags, and categories defined and managed?

Pimcore manages metadata via configurable structures (including Enterprise Asset Metadata) and complements this with tags as an additional taxonomy that can also be used directly for filtering.

  • Enterprise Asset Metadata: define metadata similarly to classes—including additional data types.
  • Tags: centrally defined and usable for assets/objects/documents—including filterability.
  • Structure: categories/taxonomies create order; tags provide flexible “views” for teams

Which search and filtering options are available (full-text, AI support)?

Pimcore provides powerful search and filtering—including global full-text search, advanced filters, and saved searches via Experience Portals. In addition, AI can improve findability through better metadata/tagging.

  • Full-text & filters: global full-text search, advanced filters, saved searches (portal).
  • Tag-based filtering: tags can be used as a taxonomy and filtered.
  • AI support: GenAI can improve search indirectly by enriching tagging/categorization and metadata.

Can the DAM automatically generate thumbnails and transcoding for different formats?

Yes. Pimcore generates previews/thumbnails and can convert or transcode media; for video conversion FFmpeg is relevant, and for images an “image pipeline” is available.

  • Image thumbnails: configurable transformation pipeline (unlimited steps).
  • Video thumbnails/transcoding: automatic conversion into web formats; preview image possible (FFmpeg).
  • Conversions: transcoding, watermarking, and AI upscaling are described as conversion capabilities.

Which features for versioning and lifecycle management of assets are available?

In Pimcore, assets are versioned (each change creates a new version) and workflows can manage lifecycles via states/transitions.

  • Versioning: documents, assets, and objects are versioned; unlimited versions.
  • Lifecycle/processes: workflow management supports lifecycles and maintenance processes for assets.
  • Transparency: versions + workflow status reduce risk with parallel editing.

How are access and usage rights (e.g., copyright, licenses), approvals, and workflows (e.g., for agencies) controlled?

Pimcore combines role/permission management with structured metadata (e.g., license data) and optional protective measures for non-public assets—so internal teams and agencies can collaborate securely.

  • Roles & rights: permissions are based on users/roles; permissions also apply to data elements such as assets.
  • License/copyright as metadata: Enterprise Metadata enables structured metadata models for assets.
  • Protect confidential assets: “Restricting Public Asset Access” describes how to secure confidential asset areas.
  • 2FA as additional protection: 2FA can be enforced.

How can the DAM be integrated into existing CMS, PIM, or e-commerce platforms?

Pimcore DAM is part of the Pimcore platform—if you use Pimcore CMS, PIM, or Commerce, assets are available natively. For external CMS/PIM/commerce systems or frontends, assets are connected headlessly via the Data Hub (GraphQL/REST).

  • Native in Pimcore: DAM, CMS, PIM, and Commerce access the same assets—no external “integration.”
  • External connectivity: deliver assets and metadata to third-party platforms via Data Hub (GraphQL/REST).
  • Scalable: listings/queries can be implemented so consumers retrieve assets reliably and with performance.
  • Clean operations: one central DAM, many channels—no duplicates, no media chaos.

Does the system support modern standards such as REST, GraphQL, or CMIS?

Pimcore supports modern integrations via REST and GraphQL (Data Hub). CMIS is a separate standard; if your landscape requires CMIS, it is typically implemented via connectors/integration layers.

  • REST: Simple REST Adapter in the Data Hub (index-based).
  • GraphQL: Data Hub GraphQL including asset queries.
  • CMIS: the standard defines a domain model and REST/AtomPub/Browser bindings (OASIS).

How does the system behave with millions of files and high load (parallel access)?

Pimcore is designed for enterprise scaling and can handle very large asset libraries; scalable architecture, caching, and the right infrastructure keep parallel access stable.

  • Massive libraries: “handles … vast digital asset libraries” and scales as needed.
  • Run anywhere: cloud, on-prem, PaaS—scalable via infrastructure and setup.
  • Performance levers: indexing/delivery strategy and CDN (depending on architecture) can absorb load peaks.

How are changes, approvals, and audit-ready distribution of assets to channels controlled?

Pimcore controls asset changes via versioning, workflows, permissions, and audit/usage logging—so only approved assets reach connected channels and every change remains traceable.

  • Change control: each change creates a version (history & rollback).
  • Approval processes: workflows for assets/elements support lifecycle and maintenance processes.
  • Auditability: Pimcore logs backend actions (timestamp, user, action) for audit trail/traceability.
  • Channel distribution: assets are delivered to systems/frontends via the Data Hub (GraphQL/REST).

118 000+ businesses trust Pimcore.

Discover our favorite success stories.

Best in Class Product Experience Manangement

Pimcore revolutionizes product experiences from start to finish. Discover our powerful capabilities, trusted by thousands globally and recognized as Gartner's Customers' Choice.

Most flexibe and Cross-Industry

Data Modelling

Achieve precise, scalable, and efficient data structures tailored to your business needs.

Intuitive and Efficient

Data Management

Experience seamless, user-friendly data handling designed to streamline your business operations.

Reliability and Consistency

Data Quality Management

Ensure precise, reliable, and high-quality data to drive your business success.

Enhance productivity and efficiency

Workflow Management

Enhance productivity and efficiency with seamless, user-friendly workflow management tools.

Pure Automation Magic

Automation &
Pimcore Copilot

Leverage advanced automation and AI to enhance productivity and drive intelligent decision-making.

Unlock Insights

Analytics & Reporting

Unlock powerful data-driven insights and streamline reporting for smarter business decisions.

Any Data. Any Channel.

Multichannel Publishing

Ensure consistent and seamless content distribution across all channels effortlessly.

Accessible to All

Product Experience Portals

Escape the PIM silo and make data accessible to all stakeholders effortlessly.

Open Data Access

Data Distribution

Streamline feed management and ensure seamless, accurate data distribution across all channels.

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