Technology Company Heats up With Intuitive Ordering Process

Business Needs

Bösch was experiencing several pain points that required an immediate implementation of a solution that could solve their needs.

Bösch had a very disorganized data maintenance system where data was scattered across the company. This led to a high dependency on their internal staff to sort and maintain the data manually which was time-consuming and inefficient and ultimately lead to a slow time-to-market. They needed a solution that would allow them to consolidate data in a single-source in an organized manner – thus, taking the burden off their staff and saving time that can be allocated to other business initiatives.

Another challenge they were having was their seriously outdated ordering process which was facilitated through fax and phone. Having their customers place orders over the phone and through fax was not only very time consuming for the staff; but also, it led to frequent mistakes, lost data, and incomplete or inaccurate orders. They needed to build a modern B2B marketplace where plumbers could order their products directly on their online portal.

Bösch deals with 16,000 products and 3,000 complex heating systems. The configuration of these heating systems is very complex and plumbers need Bösch’s internal product managers to do the configuration. Bösch wanted to create a search system, where plumbers can enter in information about their product in a search tool which will generate all the parts they need to configure the system.

On an annual basis, Bösch releases a B2B print catalog with 860 pages to showcase their 16,000 products. The challenge was that they were relying on their internal staff to manually compile and compose the catalog which was extremely time-consuming taking nearly 180 man days. They needed a solution that would enable the automatic creation of a product catalog based on product information and digital assets being stored in a single-source.

Business Results

With the new organization system implemented with Pimcore's PIM and MDM platform, Bösch saw an 80% time reduction in working with product data. With saved time, they are then able to focus on more important business initiatives.

The newly implemented and modernized B2B ordering system triggered a 21% increase in company sales; thus, increasing their overall revenue.

With the new search feature for the configuration requirements, it became easy for plumbers to configure their own system which ultimately made Bösch's entire sales process more efficient. Because plumbers could now do the work themselves, they saved time by not having to rely on Bösch’s product managers. As a result, they saw a 32% increase in sales of complex systems.

Pimcore enabled Bösch to establish an automated process to create their 860-page product catalog showcasing 16,000 products. The once manual process took 180 man days – but with the new automated process the production time has been reduced by 92%.