Pimcore x trbo: Shaping the Future of Personalization
Pimcore is thrilled to unveil a new technology alliance with trbo, a pioneer in real-time website personalization and optimization. This partnership unites Pimcore's comprehensive data and experience management platform with trbo's innovative AI-driven technology, setting a new standard in personalized digital user experiences.
trbo stands at the forefront of digital engagement, harnessing sophisticated algorithms to tailor online interactions to individual user preferences and behaviors in real-time. Their user journey enhancements, such as their guided selling solution, which provides online consultation via chatbot or inpage advisor, resulting in customized product recommendations, significantly boost conversion rates, while their AI-based chatbot takes over recurring service requests and fosters customer loyalty. By integrating trbo's dynamic personalization capabilities into the Pimcore Platform, this alliance is poised to empower businesses to deliver uniquely customized content and offers, elevating the customer experience to unprecedented levels.
The synergy between Pimcore's innovative data management framework and trbo's real-time personalization engine promises to unlock new possibilities for marketers and e-commerce professionals. Together, this partnership is set to redefine the digital landscape, offering solutions that respond to the evolving needs of the modern consumer with agility and precision.
This collaboration of two visionary organizations is dedicated to driving transformative outcomes across industries. By combining efforts, the aim is to provide businesses with the tools they need to craft compelling, personalized digital narratives that resonate deeply with their audiences.
About trbo
trbo is a leading provider for dynamic onsite personalization, optimization and testing. The portfolio includes services ranging from personalization and chat solutions to guided selling and inspirational shopping tools. The AI-based technology enables website operators to send the right message to the right customers at the right time. For this purpose, user behavior is analyzed based on over 50 data points and enriched by data interfaces to other tools such as CRM, ESP and tracking systems. Using the simple self-service platform, trbo users can create tailored website content, play out personalized recommendations and always keep an eye on the success of the measures via A/B and multivariant tests. Leading global brands from all industries such as L'Oréal, WeightWatchers, Eddie Bauer, Ecco and Porsche Design rely on trbo's comprehensive services. trbo was founded in 2013 by CEO Felix Schirl and is headquartered in Munich, Germany, with a US branch in Miami, Florida.
About Pimcore
Pimcore is an analyst-ranked IT company that provides innovative data and experience management solutions. The company was founded in 2013 and is headquartered in Salzburg, Austria. More than 110,000 customers, including Fortune 100 companies such as Pepsi, Sony, and Audi, already rely on Pimcore. The Pimcore Platform aggregates, enriches, and manages enterprise data, providing customers with up-to-date, consistent, and personalized experiences. Its Digital Asset Management (DAM), Product Information Management (PIM), Master Data Management (MDM), Digital Experience Management (DXP/CMS), and Digital Commerce modules are recognized by analysts such as Gartner and Forrester. The consolidated platform provides companies with a "trusted view" of information (products, assets, and customers) to eliminate data silos, optimize operational efficiency, improve customer experience, and minimize IT costs.
