B2B eCommerce Portal for Europe's Leading Battery Manufacturer

The BMZ Group develops and produces high-tech battery systems, which are installed worldwide in the most diverse products of well-known brands. In addition to OEM products, BMZ also manufactures battery systems with its own brands. As innovation leaders, the latest technologies and production processes are always integrated into the processes in order to continuously increase the performance of the batteries.

Business Needs

The BMZ Group requires eCommerce systems to support B2B sales for its bicycle storage and energy storage system product lines. The product lines should be operated on their own websites, but still managed centrally. A connection to Microsoft Dynamics ERP should be possible. As is usual for B2B eCommerce systems, it must be possible to maintain complex price structures.

Pimcore Solution

Pimcore is used as PIM and DAM system, which controls the content to the respective portals. The system was designed so that the addition of further product ranges and portals is possible. The data structure was created by Solution Partner LifeStyle Webconsulting so that all product information is maintained and transferred to the shop system and the swoox document search system. This makes it easy to integrate filter and full-text search on the sales portals.

A presentation of prices in the B2B portal takes place only after the user has undergone an in-house approval process. In this process, the user can also be assigned to a customer group and individual price lists.

Business Results

By providing B2B e-commerce portals, the sales team of the BMZ Group was relieved of its day-to-day business. Orders that were previously done by phone or e-mail, are now made via the online shop. The administration of the products is now carried out uniformly in Pimcore and image data, technical documentation and cross-selling products can be easily added or linked.