April 23 | 11:30 CST/12:30 EST | 45min including Q&A

MAKE YOUR ERP DATA SALES READY - CUSTOMERS SHARE THEIR EXPERIENCE

Pimcore x Netformic USA

The ERP was never designed for marketing, yet IT is tasked with supporting sales and marketing in ever more taxing ways. How can IT professions, sales, eCommerce, and marketing teams all get what they need? Real customers will share their experiences of solving this problem.

Our guests are industry veterans: Kenny Roelofsen, Marketing Manager at Abilene Machine and Ted Wichman, Director of Innovation at Superior Communications.

Guest speakers:

Kenny Roelofsen Ted Wichman
Abilene Machine Superior Communications

We will dive into how they led their companies through a digital transformation, insights on how to get started, centralizing data, the challenges and pitfalls to avoid and more. Don’t miss the opportunity to get your questions answered, get practical steps to take – register today!

Moderators:

Tom Sieger Ashley Laing
Netformic USA Pimcore

Grab Your Seat – Register Today

Stay ahead of the curve with expert insights on ERP data and digital transformation

Why You Don’t Want to Miss THIS Webinar

🟣 Expert Panel Discussion – Hear from Abilene Machinery, a manufacturer with a complex eCommerce catalog and Superior Communications, a distributor with customer buyers who buy for Verizon, AT&T, T-Mobile retailers and more than a million SKUs.

🟣 How to Make the Case for Digital Transformation – how they approached the C-suite and other departments for the buy-in.

🟣 Pitfalls to Avoid – Learn from their real-life challenges and how they solved issues as they arose.

🟣 Project Results – After getting the data under optimized, what was the impact? More than revenue, they will share the experience and what it has done for their companies.

On-Demand Recording

Don’t worry if you can’t make it – the webinar recording will be sent to all registrants after the event so you can watch it anytime!

Live Q&A Session

You’ll have the chance to ask your questions during the last 15 minutes of the webinar, as we wrap up with a dedicated Q&A session with our guest speakers.

Curious About PIM & ERP?

PIM vs. ERP: What Makes Them Different?

LEARN MORE

Meet The Speakers

His expertise in API, Data Transformation and Connectivity for Digital Transformation has enabled Tom to help NETFORMIC grow into an SI company with a unique 360° view of the eCommerce ecosystem. In a 30+ year career, he has made a difference with Fortune 500 companies and Mid-Market privately owned companies.

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Tom Sieger

Partner, Netformic US

With over 30 years of experience creating simple user interfaces over complex systems. Starting with creating a great user experience and working backwards, he and his team have been able to create simple tools to accomplish complicated tasks.

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Ted Wichman

Director of Innovation, Superior Communications

Ashley Laing leads Pimcore’s expansion in North America, driving growth and helping businesses unlock the full potential of Product Information Management (PIM), Master Data Management (MDM), and digital commerce. With extensive experience in guiding organizations through digital transformations, Ashley specializes in helping companies streamline their product data, enhance customer experiences, and improve operational efficiency. He works with industries including manufacturing, B2B commerce, retail, and consumer goods, bringing a collaborative approach to scaling solutions that meet complex business needs. Ashley is a regular speaker at industry events and is dedicated to leveraging technology to solve today’s most pressing business challenges.

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Ashley Laing

VP North America, Pimcore

A family owned AG replacement parts distributor, Kenny is part of the 2^nd generation leading the company into expansion of their catalog amid innovation. What started as a regional farming equipment parts company, has now become one of America’s largest owned agricultural parts company.

Kenny Roelofsen

Marketing Manager, Abilene Machine

FAQs:

Is the webinar free to attend?

Yes! The webinar is completely free, but registration is required

Who should attend this webinar?

This session is ideal for e-commerce managers, sales & marketing teams, IT professionals, and business leaders looking to improve data-driven sales strategies.