Highlight physical store and services

At the first meeting, we understood that the client suffered from a lack of visibility for his business. He directly started his activity with the ERP Odoo and set up an e-commerce. And that’s it. Unfortunately, the Odoo ERP has its limits when it comes to visibility on the internet. Indeed, this is not the ideal tool to achieve ambitious SEO objectives and certainly not a powerful CMS tool. Therefore, in consultation with the client, we decided to set up a CMS and chose the Pimcore solution for its flexibility and scalability. We believe that the client will stop Odoo in a few months in favor of Pimcore and its PIM. Until then, the main challenge was to allow White Concept Store to present their creations, the physical store, the possible services and thereby increase the number of customers, the number of orders and physical store visits. Finally, this CMS site became their main gateway to e-commerce or the physical store. This new site plays the role of visibility.