Avira launches its new CMS strategy with Pimcore

Avira Operations GmbH & Co. KG is a German multinational security software company that provides antivirus software, Internet Security, Privacy, Identity and Performance tools for computers, smartphones, servers, and networks, delivered as both software and cloud-based services.

Business Needs

Avira wanted to have a structured and process-oriented content publishing workflow for their editors. These editors are located around the globe and are working in multiple languages and different countries. The lack of a powerful CMS resulted in little flexibility and a lack of content management possibilities for editors.

Avira needed a new Content Management System to be able to better address the needs of their customers by showing them customized, personalized content. A content concept was created to ensure brand consistency and make the content appeal to all international B2B customers alike.

They looked for a future-proof content platform, a flexible solution, which, in addition to CMS, should also have PIM and DAM capabilities.

Worldwide, high-performance, 24/7 delivery of content was an important aspect of the project as well. Finally, a fast and easy migration of the content from the old website to the new website was required. The main requirement of the content editors was a user-friendly CMS for easy collaboration with each other.

Pimcore Solution

The Pimcore implementation resulted in a considerable improvement and optimization of editorial processes because of the integrated workflow-engine. Pimcore plays a central role now and will be used in the future for other areas of the corporate website as well. asioso has created a well-structured, clear arranged data structure based on Pimcore 5 and Symfony. This is the foundation for even more effective digital communication in the near future.

Business Results

The editors have the possibility to manage all content from a single source and in a single interface. Also, there is a possibility to create landing pages, microsites and customized reseller pages. The State-of-the-Art CMS Pimcore was installed. Pimcore provided easy tools to structure the content. The high usability of the system makes it easier and faster for the editors to manage the website information and keep it up-to-date.

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  • Avira
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