Case Study: Engineered a PIM Solution for Rough Country with ACES Database Integration

Credencys has successfully addressed the challenges of Rough Country by implementing a tailored PIM solution, working as a centralized repository for products, assets, and ACES data. Integration of a DAM helps the marketing team centralize and efficiently map digital assets to products. Integrated ACES database with the PIM to eliminate the need for ingesting the vehicle data manually to the solution. The integration of the custom fitment table with the PIM ensures accurate compatibility mapping for automotive products and vehicle models, facilitating streamlined processes for the sales team. Automated the multistage approval workflow for the sales and marketing team that involves data enrichment, validation, approval, and syndication on third-party channels like AutoZone and O'Reilly. Developed a user experience portal to simplify product and asset management for the sales and marketing teams, while a role-based automated approval process ensures data quality and security.