High-end eCommerce solution for renowned fashion retail brand

The Denim Dream brand was created in 2003. Today, the company has expanded rapidly with over 60 stores in Estonia, Latvia and Lithuania. They offer trendy brands as well as more classic fashion brands like Guess, Tommy Hilfiger, Calvin Klein, Pepe Jeans, Diesel, Desigual, Kaporal, Mustang, Tom Tailor and Lee Cooper.

Business Needs

The client requested to implement an eCommerce system with sophisticated DAM and CMS features. In addition to that, there was a requirement to create a complex integration via API with the ERP system to handle queries specific to e-shop product sets on the go. The client also needed a 'Lookbook' for creating product photography to offer customers a visual experience which is smooth, intuitive, easy to use as well as interactive.

Pimcore Solution

To achieve the required results, Pimcore’s "connect anything" architecture and a holistic API driven approach was of immense help. Standard Pimcore functionality was used, along with additional development of REST API for the needed ERP system. Pimcore’s API facilitated the integration, making it quick and simple. This enabled a two-way real-time communication required for the eCommerce system. The new solution that Pimcore created, came with built-in support for multi-locale as well as five different languages.

Business Results

Pimcore’s eCommerce implementation along with inclusion of dynamic CMS management, PIM and DAM modules, helped Denim Dream unleash its full potential, turning it into one of the leading retail players selling international labels in the Baltic states. Most importantly, Denim Dream e-shop won the "best eCommerce solution" of the Baltic states award in 2018, awarded by Baltic e-commerce summit.