Case Study: Inflight Merchandising Center Scales Up Into New Markets
Gogo is a leading global aero-communications service provider that offers inflight Internet, entertainment, text messages, voice, and a host of other communication related services to the commercial and business aviation markets.
Business Needs
Gogo was using a proprietary SaaS application to support its product catalog, which presents products to travelers while in flight. The system they were using was not able to accommodate their need to scale up into new markets and enhance their product catalog. For example, they wanted to create personalized pricing offers for passengers dependent on their frequency of use, duration of the fight, speed of broadband, etc. The legacy system was extremely expensive, but they were not seeing a return on investment as the product was inhibiting business growth and goals for future opportunities.
Pimcore Solution
Gogo was advised to use Pimcore platform as an alternative to building a custom application from scratch. This alternative allowed Gogo to significantly reduce their time to market and lower overall implementation and support costs. The new solution provides a platform to support all existing functionality and replace the legacy system. The solution is highly scalable and allows Gogo to easily expand and update their product catalog as the market growth requires them to do so.
Additionally, Pimcore enabled Gogo to run intelligent analytics reports to monitor their business. The new Merchandising Center solution is also seamlessly integrated with other applications within their ecosystem. It also provides scalability and extensibility to add additional features required to meet business growth objectives.
Business Results
The new Merchandising Center provides each passenger a personalized experience during their flight, improving customer satisfaction and this increasing sales and revenue. It also eliminated Gogo’s dependency on the legacy SaaS provider, allowing them to increase control and flexibility in their unique offerings as well as expand into new markets. This new solution streamlines their internal processes and makes it easier to manage their product catalog. New intelligent reporting allows Gogo to fully understand how their service is used, leading to more informed business decisions and lower TCO. The high scalability and extensibility of the new solution support Gogo’s business objectives to expand their global presence and services.
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