B2B rating portal for the marketing and IT industry
recogate is a B2B rating portal for marketing software and specialized service providers. Companies have the opportunity to present their products and services. The visitors can give ratings and find suitable service providers and products.
Business Needs
With recogate, a new B2B marketplace for the marketing and IT industry should be created, which connects users, products and service providers in the area of marketing solutions on a common platform.
The aim was to make it easier for marketers and buyers to search for a suitable marketing solution or for a suitable service provider and to offer a good opportunity for companies to present themselves. Representation of the competences and the presentation of the products in the area of software, platforms, and services should open new ways for service providers and manufacturers to reach potential customers.
In order to achieve a huge added value for the visitors and help them find the best possible solution for their projects, the link between products and services was particularly important.
Pimcore Solution
Usability was the main focus when designing the website. As a result, asioso created a well structured, clear arranged portal, where visitors can easily orient themselves and quickly find the relevant information and solutions. Due to the complex data structures, asioso GmbH decided to use the Enterprise Master Data Management platform Pimcore as the technical foundation.
The core of the website is an intelligent and multi-dimensional search feature, which quickly shows relevant search results. Users can search for categories, products, service providers or manufacturers, and also narrow down the results based on location.
On the detailed company and product pages, the visitors can see ratings, the product portfolio, the service providers specified on the product, as well as suitable case studies and articles. For products, any relations to other products are also taken into account, by showing all integration and combination possibilities between products. Manufacturers and service providers can maintain their contact data, screenshots, videos, case studies as well as articles in their own service area.
In the blog area of the portal, the readers can stay up to date about current topics in the field of marketing and marketing technology. Additionally, companies can present their experiences on specific topics and products through featured articles about case studies the blog. This gives users additional inspiration and lets them find an experienced service provider, based on projects which have already been implemented.
A multi-tenant backend has been implemented to make it possible for companies to submit their own case studies, articles, comment on ratings and to edit their company and product profile.
The result is a remarkable, informative B2B marketplace with intelligent algorithms. It offers real value to marketing, sales and IT managers, buyers, manufacturers and service providers.
Business results
The benefits of recogate for marketing, sales and IT managers, buyers, partner managers, manufacturers and service providers
- Gain a transparent overview of marketing solutions
- Clear presentation of companies and products for the visitors
- High usability of the website
- Intelligent search function with filter possibilities, high quality of search results
- Cost and time savings in search of the right marketing solution
- Linking products and specialized service providers enables finding service providers more easily
- Relevant additional information through the cross-linked data structure
- Highly relevant results based on data-driven search
Kundendetails
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