Case Study: Avatacar - Impression #1

Case Study: Enhanced Product Information Management in the Automotive Sector Using Pimcore

Avatacar is a prominent French group that offers a comprehensive range of automobile maintenance products and services. With 860,000 products in stock, Avatacar is a subsidiary of the Massa group.

Avatacar, with a diverse range of tires and accessories, needed a robust system to manage its complex product information. The existing data model needed to be more adequate, leading to cluttered information and hindering customer satisfaction. Additionally, migrating from the old system to a new one posed a significant challenge with massive data volumes.

Logo: Avatacar
Logo: Syncrasy
Pimcore Gold Partner
Kunde
  • Avatacar
Lösungspartner
Verwendete Produkte
Webseite besuchen

Kunden-Kennzahlen

1
Standorte
860.000
Produkte
Challenge

Inefficient data model and Inaccurate Product Information

Inefficient data model: The existing system lacked the flexibility to handle the variety and complexity of product information. Large data handling: Efficiently managing and migrating a large volume of product data was crucial. Un-organized product information: Inaccurate and unorganized data hampered Product Data Management Migration of data: A large volume of data needed to be migrated from their existing system to the new system.
"Syncrasy did a good job on our project. They have good knowledge of Pimcore and are very clear in all the communications. Highly recommended!"
Yannick BELLISSENS, Project Manager
Lösung

Enhanced PIM and Structured Data Model

Syncrasy Tech proposed to implement a fresh data model in Pimcore that was specifically designed to accommodate the needs of tires and accessory inventory offerings. The updated data model provided a structured and organized framework for product information. The solution also streamlined its approval workflow to ensure data accuracy and consistency before publishing. The Pimcore PIM served as a central repository to manage all product data. Syncrasy developed the custom scripts to seamlessly migrate data from the old system to Pimcore, minimizing downtime and data loss. Additionally, robust data quality checks were implemented to ensure the accuracy and completeness of product information. Calculated fields were created to automatically generate information based on other attribute values, improving data efficiency and reducing manual effort. Finally, comprehensive data validation rules were established to maintain data integrity and prevent errors.
Ergebnis

Business Impact

Avatacar's successful revamp of its product information management system has resulted in a more efficient and effective system. This led to improved data accuracy and search functionality, making it easier for customers to find the products they were looking for. As a result, the customer experience was significantly enhanced. The automated processes and efficient data management saved valuable time and resources, allowing the Client to focus on other aspects of their business. By having a centralized repository for all product data, the Client was able to streamline their operations and reduce the risk of errors and inconsistencies. The enhanced visibility of product information and search capabilities led to increased sales and revenue for the Client. By providing customers with more accurate and detailed product information, the Client was able to improve their overall sales performance.

Wesentliche Ergebnisse

Verkürzte Time To Market
Produktattribute
Zeitersparnis bei der Datenpflege
Datenobjekte

Mehr Pimcore Erfolgsgeschichten entdecken

Vespa

Die Digital Agentur Cando hat für Vespa Schweiz einen Konfigurator erstellt, der die Schönheit der italienischen Lifestyle Ikone von der Strasse auf den Bildschirm bringt. Dabei wurde basierend auf Pimcore ein digitales Einkaufserlebnis geschaffen, bei dem intuitiv und einfach Vespas mit Zubehör und Accessoires online zusammengestellt werden können.
Digital Commerce, PIM/MDM, DXP/CMS, Automotive & Fahrzeugbau

Mit Pimcore den digitalen Ersatzteilvertrieb aufbauen

18 Standorte, 7 Marken – die NagelCarGroup gehört zu den größten deutschen Multibrand-Händlern im Autohandel. Sie vertreibt Marken wie Mercedes-Benz, Smart, Jaguar, Land Rover, Maserati, Volvo und Volkswagen. Ihr Wunsch: die einzelnen Lager digital zu vernetzen und für Ersatzteile eine Verkaufsplattform aufzubauen. Dafür setzt die NagelCarGroup heute auf Pimcore als PIM und DAM.
PIM/MDM, DAM, Automotive & Fahrzeugbau

Digitization of Automotive Brand by Pimcore and Magento

Harald A. Møller is Norway's largest car importer and stands for the import of Volkswagen, Audi, ŠKODA and now SEAT in Norway. SEAT is today Europe's fastest growing car brand.
PIM/MDM, Automotive & Fahrzeugbau

Rockar

Rockar pioneered fully online car buying, offering dealerships and automakers innovative eCommerce solutions that let customers complete the entire purchase process digitally.
PIM/MDM, Digital Commerce, Automotive & Fahrzeugbau

Über 110.000 Unternehmen vertrauen auf Pimcore.