How to reorganize workflows thanks to customization and data quality

Marsèll is a company founded in 2001 and based in Fiesso d’Artico (Venice).
For the company, shoes are at the center of a line of research. Each piece is rigorously handmade by experts from the Riviera del Brenta laboratory. The use of innovative techniques, alongside methods almost lost in memory, results in unique, original and informal non-industrial objects.
Thanks to a deep knowledge of the best raw materials, an eye to the balance of the different elements and a direct control over the production, Marsèll has established its excellence all over the world.

The PIM/DAM/MDM project has involved the entire company, redefining workflows in order to facilitate and effectively distribute updates and product information to sales channels