Case Study: Nissan - Impression #1

Case Study: Streamlining Car Buying Journey

Nissan is known for producing popular vehicle models such as the Nissan Altima, Nissan Sentra, Nissan Rogue, and the Nissan Leaf, an electric car.

Nissan faced a challenge in facilitating car purchases during the pandemic. They partnered with Centric to create a digital solution that integrated financial services into their platform, simplifying decision-making for buyers. This innovative approach allowed customers to customize their vehicle preferences and assess loan eligibility, financing options, and insurance coverages online.

Logo: Nissan
Logo: Centric
Pimcore Gold Partner
Kunde
  • Nissan
Lösungspartner
Branche
Verwendete Produkte
Webseite besuchen

Kunden-Kennzahlen

14
Standorte
6.154
Kunden
Challenge

Transforming Car Buying Amidst a Pandemic: Nissan's Financial Facilitation Challenge

The quintessential car purchase culminates in a financial transaction, predominantly facilitated by bank loans. Historically, this necessitated physical interactions, either at showrooms or bank branches. Amidst a pandemic, Nissan sought to bridge this gap, aiming to integrate financial facilitation within their digital platform, thereby simplifying decision-making for the potential buyer.
Mehr anzeigen Weniger anzeigen
Case Study: Nissan-Impression #2
Lösung

Revolutionizing Car Purchases: Centric's Digital Solution for Nissan

Centric, in synergy with Nissan, architected a state-of-the-art solution. This digital marvel not only allowed customers to tailor their vehicle preferences but also empowered them with financial autonomy. By integrating diverse APIs, from vehicle specifications to bank offerings, Centric crafted an experience where customers could assess loan eligibility, juxtapose financing options, and even discern insurance coverages, all while calculating potential monthly outlays.

Mehr anzeigen Weniger anzeigen
Case Study: Nissan-Impression #3
Case Study: Nissan-Impression #4.1
Ergebnis

Nissan's 11% Sales Surge Thanks to Innovative Digital Adaptation

Centric's ethos, deeply rooted in human-centric innovation, leveraged technology to craft transformative experiences. This digital reinvention, spanning 14 regions, not only streamlined Nissan's sales process but also defied global trends. Amidst a pandemic-induced global car sales slump of 10%, Nissan witnessed an 11% sales surge in the Middle East, a testament to the power of timely digital adaptation
Mehr anzeigen Weniger anzeigen
Case Study: Nissan-Impression #5

Wesentliche Ergebnisse

11%
Gesteigerte Conversionrate
40+
Banken Integriert
Webseite besuchen

Mehr Pimcore Erfolgsgeschichten entdecken

Vespa

Die Digital Agentur Cando hat für Vespa Schweiz einen Konfigurator erstellt, der die Schönheit der italienischen Lifestyle Ikone von der Strasse auf den Bildschirm bringt. Dabei wurde basierend auf Pimcore ein digitales Einkaufserlebnis geschaffen, bei dem intuitiv und einfach Vespas mit Zubehör und Accessoires online zusammengestellt werden können.
Digital Commerce, PIM/MDM, DXP/CMS, Automotive & Fahrzeugbau

Mit Pimcore den digitalen Ersatzteilvertrieb aufbauen

18 Standorte, 7 Marken – die NagelCarGroup gehört zu den größten deutschen Multibrand-Händlern im Autohandel. Sie vertreibt Marken wie Mercedes-Benz, Smart, Jaguar, Land Rover, Maserati, Volvo und Volkswagen. Ihr Wunsch: die einzelnen Lager digital zu vernetzen und für Ersatzteile eine Verkaufsplattform aufzubauen. Dafür setzt die NagelCarGroup heute auf Pimcore als PIM und DAM.
PIM/MDM, DAM, Automotive & Fahrzeugbau

Digitization of Automotive Brand by Pimcore and Magento

Harald A. Møller is Norway's largest car importer and stands for the import of Volkswagen, Audi, ŠKODA and now SEAT in Norway. SEAT is today Europe's fastest growing car brand.
PIM/MDM, Automotive & Fahrzeugbau

Focaccia Group

Focaccia Group is a leading company in the automotive sector, dedicated in particular to the creation of equipment for cars for people with disabilities, law enforcement vehicles and special vehicles.
PIM/MDM, DAM, Automotive & Fahrzeugbau

Über 110.000 Unternehmen vertrauen auf Pimcore.

550+ Success Stories entdecken