Case Study: Rbd make sure customers find their needle in the haystack
Rbd is a complete supplier of automotive spare parts, such as brake parts, wheel bearings and CV joints. Customers are workshops located all over Sweden. The rbd web site has a state-of-the-art integration with TecDoc, making it possible for customers to find the correct spare part by searching for their license plate number.
Rbd has served automotive repair shops with spare parts for more than ten years. Finding just the right spare part is key for their customers. The aim of the project was twofold: to facilitate for customers in search of a product, but also to make rbd’s internal processes for handling product information such as images and product sheets and data more effective.
Kundendetails
Kunden-Kennzahlen
Creating a PIM based multilingual site with ERP and TechDoc integration
Introducing Pimcore for structure of product information and handling
Pimcore was an obvious choice for handling the vast amount of product information that rbd handles every day. An Open source Pimcore PIM system was set up and integrated with TecDoc, a database containing millions of automotive spare parts. An integration with BisNode, another database with automotive license plates from the Swedish car registry was also created. Lastly, a connceton to rbd's ERP system was set up, and all was integrated with rbd's web store using Magento e-commerce.